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MSI unveils AI-powered innovations, next-gen gaming tech at CES 2025

From high-performance gaming monitors and graphics cards to AI-powered desktops and compact computing solutions, the PC maker is looking to push the boundaries of performance and design.

Gulf Business
Gulf Business

07 January, 2025

MSI unveils AI-powered innovations, next-gen gaming tech at CES 2025
MSI is showcasing some of its latest tech at CES 2025 in Las Vegas. (Image: MSI)

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MSI is making a statement at CES 2025, unveiling a lineup that merges AI-driven advancements with cutting-edge gaming technology.

From high-performance gaming monitors and graphics cards to AI-powered desktops and compact computing solutions, the PC maker is looking to push the boundaries of performance, design, and intelligence.

At the heart of its showcase is AI integration, with MSI demonstrating how artificial intelligence enhances system management, gaming experiences, and everyday workflows.

“AI is more than a feature; it’s a force that transforms experiences,” said Sam Chern, MSI Vice President of Marketing.

“MSI’s CES 2025 lineup harnesses the power of artificial intelligence to create tools that learn, adapt, and empower users. Whether it’s powering smarter gaming, boosting creativity, or making everyday tasks a little easier, we’ve built AI into our products to optimize performance, simplify workflows, and deliver experiences that feel tailor-made for you. MSI is proud to be at the forefront, driving the evolution of the AI-powered era,” Chern added.

Here’s a closer look at MSI’s CES 2025 innovations.

AI-Driven Advancements: Smarter Computing and Gaming

MSI introduces the AI Robot, powered by NVIDIA ACE, designed to operate locally without an internet connection. This software enables intuitive system control, allowing users to manage their MSI laptops and desktops using natural language commands.

Meanwhile, the MEG VISION X AI gaming desktop is redefining AI in gaming. A double honoree at the CES 2025 Innovation Awards, this desktop features Intel Core Ultra Series 2 processors and NVIDIA graphics, along with a 13-inch AI touchscreen that provides hardware monitoring, intelligent mode switching, and MSI monitor control. The built-in microphone and speaker allow for voice-based interaction, while Silent Storm Cooling AI optimises fan speeds for quieter, high-performance gaming.

Gaming Monitors: Record-Breaking Refresh Rates and Stunning Visuals

MSI is setting new standards in gaming displays with its MPG 272URX QD-OLED gaming monitor, which has earned a CES Innovation Award. As the world’s first DP 2.1 27-inch 4K 240Hz QD-OLED monitor, it features a 5-layer tandem OLED panel with EL Gen 3 technology, offering 166 PPI clarity and full-bandwidth DP 2.1a connectivity. G-SYNC compatibility ensures tear-free, low-latency gaming, while MSI’s AI Navigator enhances immersion and gameplay intelligence.

Meanwhile, MSI is also unveiling the MPG 272QR QD-OLED X50, the world’s first DP 2.1a QHD 500Hz monitor. This display is built for high-speed gaming, featuring G-SYNC compatibility for ultra-smooth visuals, VESA Certified DisplayHDR True Black 500 for deep blacks and rich contrast, and ClearMR 21000 for exceptional motion clarity. Like its counterpart, it integrates MSI’s AI Navigator, ensuring smarter and more immersive gaming experiences.

Next-Gen Graphics Cards: The Power of NVIDIA Blackwell Architecture

MSI is introducing its latest NVIDIA GeForce RTX 50 Series graphics cards, designed for AI-driven gaming and content creation. The lineup includes Project SL, S, V, Trio, X, and I, all featuring advanced thermal solutions to ensure optimal cooling and performance.

The RTX 50 GPUs, powered by NVIDIA Blackwell architecture, offer next-gen AI capabilities, enabling features like DLSS 4 for boosted performance and graphics fidelity and NVIDIA Studio enhancements for creators. Additionally, NVIDIA NIM microservices streamline AI assistants, agents, and workflows, making them more efficient.

For DIY gamers, MSI has unveiled Project I and Project X RTX 5080, 5070 Ti, and 5070 cards, designed to follow the SFF-Ready Enthusiast GeForce Card size guidelines. These GPUs provide compact yet powerful performance, making them ideal for mini-ITX and micro-ATX cases.

Power Supplies: Built for AI and High-Performance Computing

Ensuring next-gen GPUs and AI computing systems run smoothly, MSI has introduced the MEG Ai1600T PCIE5 and MPG A1250GS PCIE5 power supplies. These units feature 105°C-rated Japanese capacitors, whisper-quiet fans, and dual-color 12V-2×6 cables, ensuring efficient power delivery for AI applications.

The MEG Ai1600T PCIE5, in particular, uses SiC-MOSFET technology and interleaved PFC, providing server-grade stability and certifications from 80 Plus, Cybenetics, and PPLP.

Compact AI Computing and DIY-Friendly Motherboards

MSI is revolutionising compact computing with its Cubi NUC AI Series Mini PCs. The Cubi NUC AI+ 2M comes equipped with AI-driven tools, a fingerprint power button, and a dedicated AI Co-Pilot button for enhanced productivity. It also includes a built-in microphone and speaker, making voice interaction seamless.

For those looking for a streamlined, high-performance alternative, the Cubi NUC AI 1UM offers dual Thunderbolt 4 ports, HDMI, and dual 2.5G LAN ports, delivering powerful AI performance in a compact form factor.

In the motherboard segment, MSI’s new Intel and AMD B chipset motherboards provide high-end connectivity and simplified PC building. They feature EZ DIY enhancements, including:

  • EZ PCIe Release and EZ PCIe Clip II for effortless GPU removal
  • EZ M.2 Shield Frozr II and EZ M.2 Clip II for easy SSD installation
  • EZ Antenna and pre-installed I/O shields for a more user-friendly experience

For DIY enthusiasts, MSI PROJECT ZERO X takes innovation a step further with a Back-Connect system, relocating all cables to the rear for a clutter-free panoramic setup. With glass panels that enhance customisation, this design redefines the aesthetics of PC building.

High-Speed Storage and Advanced Gaming Peripherals

MSI is also making waves in high-speed storage with the DATAMAG 40Gbps Portable SSD. This next-gen drive, built with USB 4.0 technology and the PHISON U21 controller, offers transfer speeds of up to 40Gbps. Housed in a durable aluminium shell, it is ideal for PCs, consoles, iPhones, and professional video editing applications.

The company is also introducing new gaming peripherals:

  • STRIKE wireless keyboard, featuring hot-swappable keys and MSI SONIC switches
  • VERSA wireless mice, delivering 26,000 DPI precision and ergonomic flexibility
  • FORCE wireless controllers, equipped with hall effect sensors, responsive thumb-sticks, and customisable rear buttons
  • MAESTRO headset, offering high-resolution audio and crystal-clear communication

With cross-platform connectivity, ultra-low latency, and lightweight designs, MSI is ensuring seamless performance for gamers, professionals, and content creators.

Where to Experience MSI at CES 2025

📍 Veronese 2403-2406, Level 2, Halls A-D, Venetian Expo
📍 Booth 3075, West Hall, LVCC

For the latest updates, visit MSI’s official site.

Abu Dhabi sets up ADRA to streamline business registration

The authority will develop a unified database consolidating data on economic establishments across Abu Dhabi’s mainland and its non-financial free zones

Kudakwashe Muzoriwa
Kudakwashe Muzoriwa

07 January, 2025

Abu Dhabi sets up ADRA to streamline business registration
Image credit: Christopher Pike/ Getty Images

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The Abu Dhabi Department of Economic Development (ADDED) has set out measures to simplify processes for businesses as part of the emirate’s broader strategy to diversify its economy away from oil.

The department launched the Abu Dhabi Registration Authority (ADRA), a centralised business registry authority that will be the single point for business registration.

ADRA will develop a unified database consolidating data on economic establishments across Abu Dhabi’s mainland and its non-financial free zones. The move is aimed at facilitating the management of the commercial registry, streamlining licencing procedures, managing regulatory affairs and ensuring compliance.

The authority will introduce new types of licences, creating opportunities to attract talents, investors, and entrepreneurs while opening a window to benefit from Abu Dhabi’s diverse and robust economy.

“The establishment of ADRA marks a new milestone in Abu Dhabi’s remarkable economic journey. As an arm of ADDED, ADRA supports our initiatives to accelerate the emirate’s economic growth and diversification by offering streamlined procedures, expert guidance, and access to a thriving business ecosystem,” said Ahmed Jasim Al Zaabi, chairman of ADDED.

“ADRA plays a pivotal role in attracting new investments across key sectors, contributing to the realisation of Abu Dhabi’s economic vision. It ensures compliance with international standards and global regulations by all economic establishments in the emirate’s mainland and non-financial economic free zones.”

Abu Dhabi’s economy expanded by 3.9 per cent in the third quarter of 2024, as per preliminary government estimates. Notably, the non-oil GDP saw a significant surge of 5.9 per cent during the same period, driven by growth in the construction, manufacturing, and finance and insurance sectors.

The emirate has intensified its diversification efforts, focusing on key areas such as tourism, logistics, manufacturing, and industry to ensure sustained economic growth in the future.

Read: Abu Dhabi GDP grows 4.5% in Q3 ’24, led by non-oil sector

Zand Bank, Klickl International partner to advance digital finance

Zand Bank (Zand) has announced a strategic collaboration with Klickl International (Klickl), a Web3 open finance platform. The partnership aims to bolster Klickl’s operations by leveraging Zand’s banking solutions and products. The collaboration comes on the heels of Zand’s recent achievement of becoming the first UAE bank to offer digital asset custody services, following approval […]

Gulf Business
Gulf Business

07 January, 2025

Zand Bank, Klickl International partner to advance digital finance
Image: Zand Bank

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Zand Bank (Zand) has announced a strategic collaboration with Klickl International (Klickl), a Web3 open finance platform.

The partnership aims to bolster Klickl’s operations by leveraging Zand’s banking solutions and products.

The collaboration comes on the heels of Zand’s recent achievement of becoming the first UAE bank to offer digital asset custody services, following approval from the Virtual Asset Regulatory Authority (VARA).

Additionally, the upcoming launch of Zand’s UAE dirham-backed stablecoin is set to further strengthen its efforts to bridge the gap between traditional finance (TradFi) and decentralised finance (DeFi), reinforcing the bank’s leadership in the digital assets space.

Klickl to benefit from Zand’s infrastructure

Klickl, headquartered in the UAE and established in 2017, will benefit from the digital bank’s infrastructure, which will streamline its financial management and enhance its business processes within the Web3 ecosystem.

The collaboration aims to meet the growing needs of the digital economy.

Michael Chan, CEO of Zand, emphasised the significance of the collaboration, saying: “We are pleased to announce our collaboration with Klickl International, aligning with the UAE’s bold vision to accelerate the digital economy. We are dedicated to delivering seamless and secure banking experiences through continuous innovation, forward-thinking, and a client-first approach.”

Klickl CEO Michael Zhao expressed his enthusiasm about the partnership, stating: “Partnering with Zand Bank marks a pivotal moment in our journey towards reshaping the digital finance landscape. With Zand’s support, we are unlocking new possibilities for businesses and consumers, driving meaningful change in the industry.”

Cyberhealth: How to protect your company’s systems in 2025

Failure to maintain proper cyber hygiene can lead to compromised sensitive data, operational disruptions, and significant financial losses

Rami Nehme
Rami Nehme

07 January, 2025

Cyberhealth: How to protect your company’s systems in 2025
Image: Supplied

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As we begin the new year, many of us take the opportunity to reflect on our resolutions, whether they pertain to personal finances, career goals, or health. While individuals can often take charge of their personal health independently, businesses, especially in the realm of cybersecurity, require a more collaborative approach.

In 2025, the security landscape will present numerous challenges, and it is crucial for organisations to recognise the need for teamwork and proactive strategies to ensure the health and resilience of their digital assets.

In the UAE, a Cyber Security Council survey, published in March 2024, uncovered more than 155,000 vulnerable assets in the country and found that 40 per cent of critical vulnerabilities had gone unaddressed for longer than five years. If the nation is to attain the resilience to stave off campaigns by increasingly sophisticated threat actors, every enterprise will need to practice rigorous cyber hygiene.

Cyber hygiene can be defined as a comprehensive set of best practices designed to prevent organizations from becoming vulnerable to cyber threats. This responsibility extends across all levels of the organisation, from end users to technical teams, including DevOps, IT, and security personnel. Everyone must adopt a daily routine of cybersecurity practices to collectively enhance the organisation’s security posture.

Much like personal hygiene, which requires regular attention to maintain health, cyber hygiene necessitates ongoing vigilance to safeguard against potential threats. Failure to maintain proper cyber hygiene can lead to compromised sensitive data, operational disruptions, and significant financial losses.

Practice makes perfect

Let’s start with five basic cyber-hygiene practices. First, software updates cannot be treated as optional, but as the UAE Cyber Security Council found, many updates are ignored, even though they are released to protect against known vulnerabilities. Attackers are always looking for these vulnerable assets.

Second, enforce password-strength principles.

Ensure users choose complex, unique strings of diverse characters (uppercase letters, numbers, and special symbols), and avoid birthdays, pet names, and other memory-friendly words that are easy to guess. Ensure each password is unique to an account. Third, implement multi-factor authentication because as strong as a password may be, it is just one layer of security and is vulnerable to theft.

Fourth, think about how data is backed up. Whether you opt for external hardware or a cloud storage solution, test your choice and make sure you perform restoration drills.

Lastly, fifth, stay vigilant. Make sure every user knows that nefarious parties are perfectly capable of sending emails, text messages, and other communications that appear genuine. Be sure they know that every link clicked, and every network joined, is a potential threat.

If security leaders have trouble getting buy-in from decision-makers, the business case for these practices is simple and strong.

Good cyber hygiene brings business continuity in the event of an incident and earns trust from customers, partners, investors, and regulators. In this way, basic cyber hygiene minimises risk by mitigating the impact of any potential breach.

Tools for tasks

Investment in the right tools can help address a range of problems. While many are targeted at specific industries, others have broader relevance. Continuously updated antivirus software still has a place in the organisation.

Multi-scanning — the technique of having multiple AV agents scanning resources — helps increase detection rates of malware, even zero-day threats. These solutions go beyond file hygiene to guard against fraudulent or malicious websites. They provide protection against ransomware. And their privacy features can even prevent tracking by advertisers.

The list of hygiene tools goes on. Virtual private networks (VPNs) encrypt data and mask IP addresses, leading to private, secure connections. Password managers allow the creation and storage of passwords and even allow strong (complex and unique) passwords to be shared via text or email, meaning they never have to be written down.

Software and hardware firewalls allow organisations to restrict outside access to home and business computers and a range of other connected devices. This protects data and accounts from compromise by blocking malicious traffic, but users still must be urged not to install unvetted software or click on unknown links.

Going further

These tools come together with best practices to protect organizations from the modern cyberthreat landscape, which is becoming more dangerous with every passing month. But basic digital hygiene is only the beginning. There are more advanced practices that allow individuals and enterprises to go further with their cyber hygiene.

You can start by conducting regular audits of your digital footprint. Review all the permissions granted to apps and websites. Many websites store payment data, for example. When we minimize permissions by only maintaining those that are necessary, we can greatly reduce our exposure to cyber-incidents or the unwanted collection of your data.

Make sure you have the visibility to monitor your environment for anything that looks suspicious. Leave no stone unturned. If you see something that appears out of place, then investigate. This could be a new device on your network or an unrecognised charge on your credit card. Be wary of these flags and investigate them early. If you do not, a minor incident could quickly become a major problem.

Carry out periodic diagnostics on your systems and clean up as appropriate. Ensure each of your devices runs optimally in terms of both performance and security, for both hardware and OS.

If needed, seek out the vendor’s guide on the correct configuration. Do not hesitate to run virtual machines in isolated environments for the testing of new software or to see what threats an untrusted website holds.

Using a secure, contained ecosystem means any malware will be trapped inside the virtual environment, and will be unable to have any impact on the live network. This approach adds another layer of security on top of those provided by security tools.

Ongoing vigilance is key

Cyber hygiene is a journey, not a destination. It is a process that calls for organisations’ ongoing commitment. It requires vigilance and consistency. The basic practices and some standard tools can certainly strengthen the digital immune system.

The writer is a regional sales director – UAE, South Gulf, Levant & Pakistan, OPSWAT.

PureHealth’s Ardent Health expands US footprint with strategic acquisition

PureHealth’s ongoing international expansion through Ardent Health reflects a broader ambition to reshape global healthcare landscapes

Gulf Business
Gulf Business

07 January, 2025

PureHealth’s Ardent Health expands US footprint with strategic acquisition
Image: Getty Images/ For illustrative purposes

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UAE-based PureHealth has continued to strengthen its international presence through its associate, Ardent Health, which has recently acquired 18 urgent care clinics across New Mexico and Oklahoma from NextCare Urgent Care.

This marks a significant expansion in Ardent’s US network.

The newly added clinics, six in New Mexico under Lovelace Health System and 12 in Oklahoma under Hillcrest HealthCare System, represent a crucial step in Ardent’s growth strategy.

The acquisition aligns with PureHealth’s ongoing focus on driving global expansion through a targeted bolt-on approach.

This strategy aims to enhance healthcare accessibility across the globe while bolstering its presence in high-potential markets.

This transaction builds upon Ardent’s recent acquisition of nine urgent care centers in East Texas and Topeka, Kansas, in 2024.

The additional locations increase Ardent’s reach in mid-sized urban communities across the United States, advancing its goal of creating a consumer-centric healthcare ecosystem.

PureHealth marks a key milestone in its international operations

The transaction also reflects the growing value of PureHealth’s investment in Ardent Health, which saw a successful initial public offering (IPO) in July 2024, just over a year after PureHealth’s investment in the company in May 2023.

Marty Bonick, CEO of Ardent Health, expressed enthusiasm about the expansion, stating, “Expanding our urgent care footprint represents significant progress in our mission to create a consumer-focused ecosystem of care in each of the communities we serve.”

He emphasised that the move would improve patient access to convenient, high-quality services, adding, “These additional access points also bring new patients into our network while creating enhanced capacity to serve patients within our clinics and emergency departments.”

Ardent Health’s strong performance underscores the effectiveness of its strategy.

In its third-quarter 2024 results, the company reported $1.45bn in revenue, a 5.2 per cent increase compared to the same period in 2023. Admissions also grew by 6.4 per cent year-over-year, further signalling the health system’s continued momentum.

Saudi’s PIF secures $7bn murabaha credit facility

The Shariah-compliant financing structure forms part of PIF’s continued objective of diversifying its funding sources

Gulf Business
Gulf Business

07 January, 2025

Saudi’s PIF secures $7bn murabaha credit facility
Image: Getty Images

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The Public Investment Fund (PIF) of Saudi Arabia has closed its first-ever murabaha credit facility, raising $7bn as part of its ongoing medium-term capital-raising strategy.

The deal was backed by a broad syndicate of 20 international and regional financial institutions.

Fahad AlSaif, head of PIF’s Global Capital Finance Division and the Investment Strategy and Economic Insights Division, highlighted the significance of the new facility.

“This inaugural murabaha credit facility demonstrates the flexibility and depth of PIF’s financing strategy and use of diversified funding sources, as we continue to drive transformative investments, globally and in Saudi Arabia,” he said.

PIF has strong credit ratings

The sovereign wealth fund, which is at the forefront of Saudi Arabia’s ambitious Vision 2030 reform plan, has garnered strong credit ratings from leading agencies, including Aa3 from Moody’s and A+ from Fitch, both with stable outlooks.

The fund maintains four primary sources of funding: capital injections from the Saudi government, transfers of government assets, retained earnings from its investments, and loans and debt instruments.

This new financing move underlines PIF’s strategy to remain well-capitalised and capable of driving significant investments, both within the kingdom and internationally, as it continues to support the diversification of Saudi Arabia’s economy.

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