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Saudi Arabia’s human-centred future: Quality of Life Program’s CEO shares insights

Khalid AlBaker discusses the strategic alignment of the kingdom’s six priority sectors and how Saudi Arabia is now leading a global conversation on how nations should measure and invest in the happiness of their citizens

Neesha Salian
Neesha Salian

31 December, 2025

Saudi Arabia’s human-centred future: Quality of Life Program’s CEO shares insights
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As Saudi Arabia nears the mid-point of its ambitious Vision 2030 journey, the metric for national success has shifted from pure economic output to a more human-centred paradigm: the Quality of Life (QoL) Program.

Under the leadership of CEO Khalid AlBaker, the programme is transforming the kingdom into a “Thriving-Lifestyle Economy”, where urban design, world-class entertainment, and social wellbeing are viewed as the primary engines of GDP growth and global competitiveness.

Before joining the QoL Program, Albaker held several positions and led projects in the sports, entertainment, and tourism sectors. In addition to membership in various committees, including the Saudi Dakar Rally Committee, Formula E, Jeddah Season, Hail Season, the MAHAD Program Transformation to MAHAD Academy, and the Tourism Sector Highlights and requirements, as well as the Investment Enablement of the General Entertainment Authority.

Before being promoted to lead QoL in mid-2022, Albaker was leading two sectors at the programme since mid-2020: chief delivery support officer, which is the core operation of the programme, as well as acting chief of marketing and communications officer.

From the launch of the region’s first “Harry Potter Experience” to a pioneering partnership with UN-Habitat to create the global Quality of Life Initiative (QOLI) Index, the program is moving beyond theory into tangible, data-driven results.

In this interview, AlBaker discusses the strategic alignment of the kingdom’s six priority sectors and how Saudi Arabia is now leading a global conversation on how nations should measure and invest in the happiness of their citizens.

Tell us about the Quality of Life (QOL) Program, and how it supports Saudi Arabia’s Vision 2030.

Founded in 2018, the Quality of Life Program is transforming Saudi Arabia by building a quality of life in the kingdom that the world can aspire to. Through smarter urban design, world-class culture, arts, entertainment, sports offerings, and municipal policies, we are enabling healthier, happier, and more active lifestyles for everyone in the kingdom – whether citizen, resident, or visitor.

Our work is closely aligned with Vision 2030’s three pillars: Vibrant Society, Thriving Economy, and Ambitious Nation. At its core, the program contributes to creating a vibrant society by shaping urban environments that enhance livability and everyday life through culture, tourism, sports, entertainment, safety, and well-designed public spaces.

At the same time, these efforts directly support the kingdom’s thriving economy by unlocking investment, creating jobs, and supporting long-term diversification.

Together, this progress strengthens an ambitious nation, elevating the global competitiveness of Saudi cities and positioning them as leading destinations to live, work, and invest.

Many countries treat quality of life as a by-product of growth. Why did Saudi Arabia decide to make it a strategic priority in its own right, and what key sectors does the programme focus on to drive impact?

In Saudi Arabia and in the QoL programme, we recognise that investments in culture, sports, tourism, health, and urban livability contribute to sustainable prosperity, creating new markets, diversifying income streams, and strengthening global competitiveness.

We call this the ‘Thriving-Lifestyle Economy’ and believe it reflects an evolution beyond traditional growth sectors and a focus on GDP, toward a people-first model where quality of life is both an outcome and a driver of economic performance.

To drive impact, we are focusing on six priority quality of life-related sectors that have the greatest potential to elevate the kingdom’s standard of living: culture and heritage, sports, entertainment and hobbies, tourism, urban design, and safety and security.

In 2024, these sectors contributed SAR74.5bn ($19.9bn) to Saudi GDP, non-oil revenues exceeded SAR17.8bn, and generated more than 368,000 jobs.

What is QOL Program’s role in the ecosystem of ministries, public funds, and the private sector?

As a Vision 2030 Vision Realization Program (VRP), we are mandated to work with partners across the public, private and non-profit sectors. We are currently collaborating with 23 implementing entities, with which we have over 173 initiatives underway, and have activated 100+ government assets for public use in sports, culture, and entertainment.

Our governmental partners include the Ministries of Health, Tourism, Media, Communications and Information Technology; alongside public sector organisations such as the Red Sea Authority, ROSHN Real Estate Development, and the Tourism Development Fund.

We are also welcoming international investors through platforms such as Furas, our municipal PPP investor platform that welcomed over 10,000 new investors in 2024 alone.

In addition and in line with Vision 2030, we are empowering local private sector companies and content, with local content contribution now over 39 per cent, well up from the 2019 baseline of 28 per cent and surpassing our target. In total, the QoL Program has stimulated in excess of SAR21.6bn (over $5bn) in non-government investment across its sectors, much of it linked to cultural and entertainment opportunities.

We are further supporting this investment by leveraging our governmental status to enable the right regulatory environment by introducing and activating laws that make new lifestyle opportunities both practical and appealing for private sector investment.

What are some of the most impactful initiatives implemented by the programme in 2025?

We came into 2025 ready to build on the strong results we achieved in 2024 across our six priority sectors, and as the year draws to a close, the programme has seen tangible progress across each of them.

In culture and heritage, this included completing the restoration of 140+ heritage sites, with two new sites registered on the UNESCO World Heritage List. In sports, we launched major sports facilities like the SFA Dome in Dammam, featuring 10 fields within the dome, while in entertainment and hobbies, we saw significant momentum with more than 9,000 entertainment licenses issued and over 1,171 hobbies events organised – a 160 per cent increase compared to 2023.

At the same time, urban design developments have been supported by the incredible 6,000 investment contracts valued at over SAR5bn issued in the sector. With 99.85 per cent of residents expressing confidence in safety and security, it’s another factor that has inspired 115.9 million tourists to visit, surpassing our target of 90.3 million for the year.

Throughout 2025, we also continued to advance a wide range of initiatives – from nurturing sporting excellence, with Saudi athletes securing 10 medals at the 2025 World Para Athletics Championships, to expanding entertainment offerings with the launch of the region’s first “Harry Potter Experience”.

We have also reached new heights in innovative modern urban design, with the Al-Faradha Walkway project selected as one of the top five projects globally in the Architizer Awards competition in the Environmental Architecture category.

Meanwhile, we continue to improve opportunities through training programmes, such as the Royal Institute of Traditional Arts “Wirth”, conducting 20 courses and 5 training tracks in Q2 2025 alone, qualifying more than 240 trainees to preserve heritage and cultural identity.

While final consolidated results for 2025 are yet to be announced, I can confirm that the number of international tourists has increased once again, with non-religious arrivals now constituting 59 per cent of the total numbers.

As a result, the kingdom ranked first globally as the destination with the highest growth rate in international tourist revenues during the first quarter of 2025 compared to the first quarter of 2019.

What can people living in Saudi Arabia expect to see from the programme in 2026 and beyond?

Fundamentally, we will continue to facilitate progress across those six priority sectors, with a clear focus on enhancing quality of life, livability and lifestyle for all. In many cases, we’ve already surpassed our original Vision 2030 targets, but this momentum only raises our ambition further.

We will continue to work in the coming year and beyond to steer the kingdom’s quality of life agenda in line with Vision 2030 and the aspirations of the Custodian of the Two Holy Mosques and HRH the Crown Prince toward elevating the quality of life for citizens, residents, and visitors.

How is Saudi Arabia contributing to the global conversation on how nations should think about human-centred development?

We want to show how targeted policies can bring tangible improvements in life expectancy and satisfaction as we lead the kingdom’s commitment to championing quality of life and convening global partners to advance sustainable urban development.

We recently partnered with UN-Habitat to launch the Quality of Life Initiative (QOLI) Index, leveraging Saudi Arabia’s role as a trusted international partner to invite countries and cities to exchange knowledge, lay the foundations for more ambitious and human-centric initiatives, and track progress toward quality of life-related UN SDG outcomes, including poverty, education, unemployment, and mobility.

To date, 80 cities have signed Memoranda of Understanding with UN-Habitat to be onboarded to the platform, including five Saudi cities, demonstrating how city-level priorities reflect a national commitment to advancing quality of life for all, at home and abroad.

Leading by example as a pilot city in the QOLI Index, Madinah is showcasing Saudi readiness and efficiency in collecting and collating urban quality of life metrics.

For other countries, what are some of the top lessons you would share from Saudi Arabia’s approach to quality of life investment?

We believe that the QoL Program and Saudi Arabia’s thriving lifestyle economy can reshape how the world views growth, investment, and livability. By putting people-first and using quality of life as a metric for success, national governments and local authorities can drive sustainable economic growth while also enhancing citizen satisfaction.

I would offer the example of Madinah, one of the first-mover cities joining the QOLI Index I mentioned. They utilised city-level data to identify social and economic opportunities, allowing the city to prioritise growth areas for investment, such as the healthcare sector and culture and recreation.

Meanwhile, the kingdom’s nationwide drive to enhance urban quality of life markers is reflected in the high scores Madinah’s residents gave the city for good governance, social cohesion, education completion, and the environment.

We look forward to learning more from both Saudi Arabia and around the world as the QOLI Index expands its scope.

Dubai RTA releases New Year 2026 service hours for metro, buses and parking

Passengers are advised to check the S’hail application for updated bus schedules during the New Year holiday

Rajiv Pillai
Rajiv Pillai

30 December, 2025

Dubai RTA releases New Year 2026 service hours for metro, buses and parking

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Dubai’s Roads and Transport Authority (RTA) has announced the operating hours for its services during the New Year holiday on Thursday, January 1, 2026. The schedule covers Customer Happiness Centres, vehicle testing centres, public transport services, marine transport, and public parking facilities across the emirate.

Customer Happiness Centres

All RTA Customer Happiness Centres will be closed on January 1, 2026. However, Smart Customer Happiness Centres located at Al Barsha, Al Twar, Al Kifaf, and the RTA Headquarters will continue to operate 24 hours as usual.

Vehicle testing and service provider centres

All service provider centres, including vehicle testing facilities, will be closed on January 1, 2026. Regular operations will resume on Friday, January 2, 2026, in line with approved working schedules.

Dubai Metro services

Red and Green Lines will operate as follows:

Wednesday, December 31, 2025
05:00 AM to 11:59 PM

Thursday, January 1, 2026
12:00 midnight to 11:59 PM

Dubai Tram services

Wednesday, December 31, 2025
06:00 AM to 11:59 PM

Thursday, January 1, 2026
12:00 midnight to 01:00 AM (early hours of the following day)

Public bus services

Image: Dubai Media Office

Passengers are advised to check the S’hail application for updated bus schedules during the New Year holiday.

Bus Route E100 will not operate from Al Ghubaiba Bus Station starting from the afternoon of December 31. The final trip will depart at 12:00 noon from Abu Dhabi and at 2:00 PM from Al Ghubaiba. Services will resume on January 4, 2026. During this period, passengers are advised to use Bus Route E101 operating from Ibn Battuta Bus Station to Abu Dhabi.

Bus Route E102 will operate from Ibn Battuta Bus Station on December 31 from 2:00 PM onwards until the end of the day.

Marine transport services

Updated operating hours for marine transport services during the New Year holiday can be accessed via the RTA link: https://rta.ink/4ieNSa0

Public parking

Public parking across Dubai will be free of charge on January 1, 2026, except for multi-storey parking facilities and Al Khail Gate (N-365). Parking fees will resume on Friday, January 2, 2026.

UAE approves AED2.5bn in housing support as new community projects roll out

Dubai announced housing projects worth Dhs5.4bn, including 3,004 new homes

Rajiv Pillai
Rajiv Pillai

30 December, 2025

UAE approves AED2.5bn in housing support as new community projects roll out
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The United Arab Emirates expanded its national housing programme in 2025 as part of a broader strategy to strengthen family stability, raise living standards and increase access to suitable housing nationwide.

During the year, the UAE Cabinet approved 3,567 housing decisions valued at Dhs2.546bn, including nearly Dhs478m allocated in the final quarter alone, WAM reported. Federal support covered a combination of residential financing, direct government grants for low-income families, and housing and financing schemes implemented in partnership with national banks.

To further enhance long-term housing security, the Ministry of Energy and Infrastructure introduced a programme to secure funding for approved housing support decisions, with a focus on senior citizens. The initiative provides insurance coverage extending up to the age of 95 and includes protection in cases of death or total permanent disability.

At the emirate level, Abu Dhabi signed agreements to develop 13 residential communities with a combined value of Dhs106bn, set to deliver more than 40,000 homes and land plots by 2029. The emirate also rolled out new financial facilities for homeowners, including a Dhs250,000 community support subsidy that is automatically and retroactively deducted from housing loans of up to AED1.75m, alongside extended repayment terms of up to 30 years. Total housing benefits issued in Abu Dhabi during 2025 reached Dhs15.384bn, benefiting more than 10,700 citizens.

Dubai announced housing projects worth Dhs5.4bn, including 3,004 new homes, and approved an additional Dhs2bn package for 1,100 units across Wadi Al Amardi, Al Aweer, Hatta and Oud Al Muteena. The emirate also launched an affordable housing initiative expected to deliver 17,000 units in its first phase, targeting employees in key and strategic sectors.

Read: MBRHE delivers Dhs1.7bn housing support to 3,000+ Emiratis

In Sharjah, the Executive Council approved land grants for 3,500 beneficiaries, evenly split between residential and investment plots.

Together, these federal and emirate-level initiatives highlight the UAE’s continued focus on aligning social stability objectives with long-term urban development and national growth priorities.

Dubai announces New Year’s Eve marine closures and traffic controls across key waterways

The plan will be implemented from the evening of Wednesday, December 31, 2025

Rajiv Pillai
Rajiv Pillai

30 December, 2025

Dubai announces New Year’s Eve marine closures and traffic controls across key waterways
Image: Dubai Media Office

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The Dubai Maritime Authority (DMA), part of the Ports, Customs and Free Zone Corporation, has activated its final operational plan to manage marine traffic during the New Year’s Eve 2026 celebrations, reinforcing maritime safety and ensuring smooth vessel movement across Dubai waters during peak activity.

Operational timeline and coverage

The plan will be implemented from the evening of Wednesday, December 31, 2025, and will be fully enforced between 10:00 pm on December 31, 2025 and 2:00 am on January 1, 2026. Measures will apply to high-density marine zones, particularly Dubai Marina, Dubai Harbour, and Palm Jumeirah, where vessel traffic is expected to peak during celebrations.

Navigation controls and temporary closures

The operational plan introduces a one-way navigation system before and after midnight, alongside a temporary suspension of marine navigation during the transition period. Marine traffic beneath the Palm Jumeirah bridges will be closed during peak hours from 10:00 pm until 2:00 am.

Vessels will be classified by size, with designated routes and mandatory time windows assigned to each category to reduce congestion and minimise collision risks.

Safety enforcement and compliance

Sheikh Dr. Saeed bin Ahmed bin Khalifa Al Maktoum, executive director of Dubai Maritime Authority, said that activating the final plan reflects DMA’s commitment to the highest maritime safety standards and navigational efficiency, in line with Dubai’s position as a global destination for major events.

He added that patrol and monitoring teams will operate around the clock, in coordination with relevant authorities, to ensure compliance with all issued instructions. Immediate legal action will be taken against violations in accordance with applicable laws and regulations.

The plan also includes strict controls on anchoring and drifting, regulation of mooring areas, and prevention of unauthorised activity within navigation channels. Vessel operators must comply fully with international collision-prevention regulations, maintain safe distances, and avoid route changes except in emergency situations.

Advisory to vessel operators and sea-goers

DMA stressed that all vessel owners, maritime agents, marinas, yacht clubs, and recreational boat operators must fully adhere to the approved operational plan to ensure a safe and organised maritime environment during New Year’s Eve celebrations.

The Authority also urged sea-goers to closely monitor current and forecast weather conditions, noting the potential for unstable or adverse weather during the New Year period.

Coordination with maritime stakeholders

As part of its preparations, Dubai Maritime Authority conducted a specialised coordination workshop with strategic partners and marina operators across Dubai. The workshop reviewed operational readiness, maritime routing, vessel movement schedules, patrol deployment, and inter-agency coordination.

Discussions also covered anchoring regulations, approved maritime zones, enforcement mechanisms, emergency response procedures, communication protocols, and potential marine bottlenecks. Emphasis was placed on ensuring institutional integration and the effective application of marine navigation systems during New Year’s Eve operations.

Read: NYE 2026 in UAE: Where to watch fireworks in Dubai, Abu Dhabi, RAK, Sharjah, Ajman

Adyen’s Daumantas Grigaravicius on the rise of agentic commerce in the UAE

The head of Middle East at Adyen explains how agentic commerce differs from today’s AI-driven retail and how close the region is to real-world adoption

Neesha Salian
Neesha Salian

30 December, 2025

Adyen’s Daumantas Grigaravicius on the rise of agentic commerce in the UAE
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As artificial intelligence (AI) moves from recommendation engines to systems that can act autonomously, the way consumers shop is set to change in fundamental ways. Known as agentic commerce, this next phase of AI promises to delegate everything from product discovery to checkout to intelligent agents operating on a customer’s behalf.

For markets like the UAE, where digital payments, e-commerce adoption and regulatory readiness are already well established, the shift could arrive sooner than many expect.

In this interview with Gulf Business, Daumantas Grigaravicius, head of Middle East at Adyen, explains how agentic commerce differs from today’s AI-driven retail, how close the region is to real-world adoption, and what it means for payments infrastructure, fraud prevention and the future relationship between merchants and consumers.

Agentic commerce is being described as the next evolution of AI in retail. How would you define it, and what makes it different from the AI-driven commerce we’ve seen so far?

Artificial intelligence took a major leap three years ago with the rise of generative AI models, which can process huge amounts of data to answer questions, generate content and support creative and decision-making tasks. The next step in this evolution is agentic AI, which goes beyond simply responding. It can take a complex instruction, reason through it, plan what needs to happen and act autonomously on a user’s behalf.

The intersection of agentic AI and online shopping is where agentic commerce resides, and it is essentially AI doing the shopping for you, from discovery through to checkout and with very limited manual input. Think of it this way: current AI helps you find the perfect pair of trainers by analysing your preferences and past purchases.

An AI agent, on the other hand, would proactively monitor prices across retailers, wait for the optimal moment to buy, apply the best available discounts and complete the purchase – all based on a simple instruction like “buy me the most comfortable pair of running trainers under Dhs500 and have them delivered by Friday”.

What makes this relevant for the UAE is that the foundations are already in place. The Emirates has one of the world’s highest e-commerce adoption rates, consumers are quick to adopt new technologies, and the regulatory landscape has been evolving in a way that makes this shift easier.

Our 2025 Retail Report shows that 70 per cent of UAE consumers use AI tools when shopping – a 44 per cent increase on last year’s figures – which highlights how ready the market is for more autonomous capabilities.

The real game-changer is how agentic commerce will transform the merchant-customer relationship. Instead of competing for attention through traditional channels, merchants will need to ensure their products and services are optimally positioned for agent discovery and selection.

This means creating new touchpoints that work and fit within this autonomous framework while at the same time preserving brand identity and customer loyalty.

How close are we really to AI agents autonomously handling end-to-end shopping experiences in the UAE market? What are the current technical and regulatory barriers?

We’re actually closer than many people think – I’d say we’re looking at adoption that goes beyond pilots within 18 to 24 months for specific use cases, with broader implementation and more sophisticated capabilities following soon after. The momentum is undeniable – new research by cloud software company Salesforce shows that 80 per cent of UAE organisations plan to use AI agents by 2027, up from just 32 per cent today. Right now, we have AI systems that manage personalised product recommendations, dynamic pricing, inventory forecasting and customer support through chatbots.

The next step would be giving these systems more autonomy to act on behalf of customers – for example, searching across multiple e-commerce platforms, accessing and analysing product specifications, reviews and ratings, comparing prices in real time and evaluating return policies and other logistical details before completing the purchase.

From a technical standpoint, the main challenges aren’t prohibitive. We need robust authentication mechanisms to ensure AI agents have explicit authorisation to act on behalf of consumers – what we call verifiable mandates. We’re working with Google and other partners on the Agent Payments Protocol to establish these standards. There’s also the question of interoperability – ensuring AI agents can seamlessly interact with different merchant systems, payment methods and platforms without creating new friction points.

All in all, it’s very encouraging to see genuine collaboration between regulators, technology providers and financial institutions here. The UAE has consistently shown it can move quickly when there’s innovation potential, and agentic commerce certainly qualifies.

As these AI agents begin to make more autonomous decisions on behalf of consumers, how do you see this changing the way people discover and purchase products?

The shift will be significant, but it’s likely to unfold in stages. We’re moving from active shopping to delegated commerce, where consumers define parameters and let AI handle execution. Instead of browsing tens of websites to find the best deal, you’ll set preferences and budgets, then let your AI agent search and place the order.

For UAE consumers, who already value convenience and efficiency, this is a natural evolution. Consider how shopping habits here have already evolved from mall-centric retail to same-day e-commerce delivery.

Agentic commerce takes this further by removing friction entirely from routine purchases. Your AI agent could automatically reorder household essentials when supplies run low, book travel when flight and hotel prices are more reasonable, or even coordinate complex purchases like furnishing a new house within a set budget.

Discovery also becomes far more data-driven in this environment. Instead of being influenced by ads or social media, AI agents will make decisions based on objective criteria – price, quality metrics, delivery times, sustainability scores and more. This puts pressure on merchants to compete on substance rather than just marketing appeal. But here’s what’s crucial – this doesn’t eliminate the human element. High-involvement purchases, luxury goods, experiences – these will still involve personal choice and emotional connection. What changes is that the mundane, repetitive aspects of commerce get automated, freeing consumers to focus on purchases that actually matter to them.

Greater autonomy also raises questions about security and accountability. How do you expect the nature of fraud to evolve, and who would be liable when an AI agent makes an unauthorised purchase?

Fraud in an agentic world becomes both more sophisticated and, paradoxically, more preventable. On one hand, bad actors will try to manipulate AI agents through altered data, prompt injection or by exploiting decision-making patterns. On the other hand, AI agents can apply layers of security that humans simply can’t perform manually – automatic transaction validation, real-time behavioural analysis, instant cross-reference with global fraud databases, and the list goes on.

The key is designing these systems with security built in from the start. Every action taken by an AI agent should have a clear record that the customer approved it – a secure, traceable confirmation that leaves no room for doubt about who authorised what. This creates an immutable audit trail that protects both merchants and consumers. For our part, we’re extending our expertise in tokenisation and authentication directly into agent-led payment flows to ensure these safeguards are robust.

Liability is where clear regulatory frameworks become essential. In our view, there should be a shared responsibility model. The AI platform provider ensures their agent operates within defined parameters and maintains security standards. The merchant remains responsible for delivering goods and services as promised.

The payment processor safeguards the integrity of the transaction and provides the mechanisms for resolving disputes. And consumers maintain responsibility for the mandates and permissions they grant to their agents.

In reality, this shift can help reduce fraud overall. AI agents don’t fall for phishing emails, don’t share passwords and can’t be social engineered. The challenge is ensuring these benefits aren’t offset by new attack vectors, which is why industry collaboration on security standards is so critical.

From a payments and infrastructure standpoint, what advancements do you expect will be needed to fully support agentic commerce at scale over the next few years?

Today’s payment systems are built around human-initiated, discrete transactions. Agentic commerce requires infrastructure that can handle cascading payment flows at massive scale, operating with instant authorisation and settlement to keep pace with AI-driven decision-making.

When an AI agent is comparing prices across hundreds of merchants simultaneously, even the smallest delays could compound into poorer outcomes. The UAE’s advanced digital infrastructure gives us an advantage here, but there’s still work to be done on international transaction speeds.

Token portability becomes crucial. Merchants need to recognise customers seamlessly across agentic channels through universal tokens that work regardless of which AI platform initiates the transaction.

We’re building this into our tokenisation infrastructure – creating identifiers so customers can be recognised easily across different channels. We also need new types of payment instruments designed specifically for AI agents. Think about programmable payment methods with built-in spending rules, multi-signature authorisations for high-value purchases or escrow-like mechanisms for complex transactions. These are evolutionary steps from existing capabilities that need to be standardised.

Perhaps most importantly, we need infrastructure that preserves merchant control and customer choice. The risk of disintermediation is real if we’re not careful. That’s why we’re advocating for and working with partners on open protocols and standards that ensure merchants maintain direct relationships with their customers and own their transaction data, regardless of how AI agents evolve.

The rise of agentic commerce is not a zero-sum game. It builds on technologies already evolving across the ecosystem. And like every major shift in commerce, this new phase is complex, but it’s one we are navigating with our merchants and partners.

For agentic commerce to become sustainable and profitable, we must build infrastructure that delivers genuine trust, transparency and merchant autonomy – because only that way will we achieve outcomes that benefit all.

Read: Retail insights: AI, at your service

New Year’s Eve in Dubai: What you need to know about using ride platforms to commute

One of the most immediate challenges riders face on New Year’s Eve is uncertainty. Sudden delays can disrupt the most carefully planned journeys

Nida Sohail
Nida Sohail

30 December, 2025

New Year’s Eve in Dubai: What you need to know about using ride platforms to commute
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Road closures, unprecedented traffic volumes, and intense demand for transport turn New Year’s Eve into one of the most complex mobility operations of the year in Dubai. For mobility and ride platforms, the night represents far more than a spike in bookings. It is a citywide stress test that requires weeks of preparation, real-time decision-making, and continuous communication with both riders and drivers.

As Dubai continues to position itself as a global New Year’s destination, companies such as SelfDrive Mobility, Zed, and Bolt say their New Year’s Eve strategies have evolved into highly coordinated operations. The focus has shifted toward predictability, transparency, and service continuity at a time when uncertainty is at its peak.

One of the most immediate challenges riders face on New Year’s Eve is uncertainty. Unexpected roadblocks, diversions, and sudden delays can disrupt even the most carefully planned journeys. For mobility platforms, reducing this uncertainty has become a core operational priority.

Read more-Inside the New Year’s Eve experiences Dubai guests now demand

SelfDrive Mobility monitors live road and traffic conditions using official RTA data and mapping tools. Based on these inputs, customers receive real-time in-app notifications on the SelfDrive Mobility app about delays, diversions, and recommended pickup locations, helping them plan their journeys more effectively during New Year’s Eve, according to Soham Shah, founder and CEO of SelfDrive Mobility.

By pushing timely updates directly to users, the platform aims to reduce confusion during a night when traffic conditions can shift rapidly across the city.

Image credit: Supplied

Expanding the role of the app beyond bookings

Beyond alerts and notifications, mobility platforms are increasingly expanding the role of their apps to include information services tailored for high-impact events like New Year’s Eve.

SelfDrive Mobility provides users access to OTO Drive, its automotive news and content platform. The platform includes verified vehicle insights, live traffic and event-related updates, and practical guides relevant to city-wide New Year’s celebrations. According to Shah, this information is designed to support informed travel decisions during the festive period.

The company’s objective, he said, is not just to provide rides, but to equip users with contextual information that allows them to anticipate challenges before they arise.

New Year’s Eve in Dubai attracts a large influx of tourists, many of whom may be unfamiliar with the city’s event locations, traffic behavior, and road restrictions. Mobility platforms view this group as a critical user segment that requires additional guidance.

Through the OTO Drive section, users can access curated mobility and travel updates focused on major event areas. This allows tourists to better understand road restrictions, traffic conditions, and alternative routes, helping them navigate New Year’s Eve locations with greater clarity, Shah said.

For visitors attending celebrations in high-density zones, access to clear, location-specific information can mean the difference between a smooth journey and a frustrating experience.

Keeping ETAs accurate amid shifting conditions

Estimated arrival times are another major pressure point on New Year’s Eve, when congestion levels can change minute by minute. Maintaining ETA accuracy requires constant monitoring and rapid adjustments.

SelfDrive Mobility uses real-time tracking systems to monitor journeys and recalibrate ETAs as conditions evolve. This system is supported by 24×7 customer service teams and airport counters that enable ongoing coordination and timely communication with users, Shah said.

By combining live tracking with human support teams, the company aims to keep riders informed even as external conditions continue to change.

Image credit: Supplied

Scaling customer support for peak demand

As demand surges on New Year’s Eve, customer service responsiveness becomes as critical as vehicle availability. Platforms say staffing strategies are adjusted well in advance to manage the spike.

SelfDrive Mobility operates a 24×7 multilingual customer support team and increases staffing levels during peak New Year’s Eve hours. According to Shah, this approach helps maintain response times and ensures consistent service quality during periods of high demand.

The emphasis, the company says, is on sustaining service standards even when booking volumes are at their highest.

For Zed, which works closely with taxi operators, New Year’s Eve preparation starts several weeks before the event.

New Year’s Eve is one of the most demanding periods for urban mobility in Dubai, so preparation focuses on ensuring maximum operational readiness. Zed works closely with taxi operators to confirm that drivers expected to be active have fully functional accounts, working devices, and stable connectivity, with technical and compliance issues resolved in advance, said Abhinav Patwa, executive vice president at Al Ghurair Group and head of Zed.

Alongside technical readiness, Zed introduces targeted driver engagement initiatives designed to encourage availability during peak periods. These include structured peak-hour incentives and engagement programmes aimed at keeping more drivers active when customer demand reaches its highest levels.

Managing demand across celebration hotspots

Demand on New Year’s Eve is not evenly distributed across the city. Areas such as Downtown Dubai, Palm Jumeirah, and Dubai Marina experience intense surges, requiring dynamic driver allocation.

Demand during New Year’s Eve tends to concentrate around specific celebration zones. Zed manages this by dynamically responding to demand patterns across the city and encouraging a natural redistribution of drivers toward higher-activity areas, Patwa said.

By aligning driver earnings with demand intensity, the platform helps ensure adequate driver availability in high-volume zones, supporting smoother ride allocation without manual intervention.

While high-level planning begins weeks in advance, Zed says the most detailed operational decisions are made closer to the event itself.

From an external standpoint, Zed typically begins structured planning around three to four weeks ahead, including coordination with taxi partners, internal readiness checks, and high-level planning around driver availability and customer communication, Patwa said.

Operationally, the most detailed planning takes place during the final week, allowing teams to adapt to real-time inputs such as confirmed road closures, event schedules, and evolving demand patterns.

Road closures and diversions are set by regulatory authorities and can change rapidly on New Year’s Eve. While mobility platforms do not control these decisions, adaptability remains essential.

Routes, ETAs, and pickup points are recalibrated in real time to reflect changing access conditions, with clear in-app communication to help customers navigate alternative arrangements where required, Patwa said.

The focus, he added, remains on reducing uncertainty and maintaining a predictable customer experience despite external constraints.

Balancing extreme demand with limited availability

According to Zed, one of the biggest challenges remains the imbalance between extreme demand and limited immediate availability, particularly during post-event dispersal after midnight.

Zed addresses this by offering customers greater flexibility through multiple ride options, including both taxi and premium limo services. Combined with proactive supply activation and transparent ETAs, this approach helps manage customer expectations while maintaining reliability during one of the busiest travel periods of the year.

Pricing dynamics are another critical factor during New Year’s Eve, when demand significantly outpaces supply. Bolt says its approach is designed to balance fairness for commuters with adequate compensation for drivers.

The pricing surge is managed through a manual cap placed on Bolt’s existing algorithm. This ensures that surge pricing remains fair and representative of the actual disparity between supply and demand, said Vasileios Chatziaslanis, general manager at Bolt. The approach ensures drivers are fairly compensated while navigating roadblocks and detours in busy areas.

Despite customer interest in ride reservations, Bolt does not offer pre-booking or ride reservation options during New Year’s Eve.

According to Chatziaslanis, the exceptionally high demand and uncertainty around supply availability and pickup point access, due to the dynamic nature of roadblocks, make advance reservations impractical during this period.

Bolt advises riders to plan ahead by booking at least 30 minutes prior to their intended departure time. This allows buffer time for unpredictable factors such as supply shortages or road closures that may delay vehicle arrival.

Riders are also encouraged to be mindful of their selected pickup locations and identify the nearest accessible pickup point for drivers. This approach helps ensure smoother pickups for both customers and drivers, Chatziaslanis said.

Supporting drivers on the busiest night of the year

Driver support remains a key focus across platforms during New Year’s Eve. Bolt says it prioritizes fair compensation through surging fares and incentive structures that motivate drivers to remain active despite challenging conditions.

The goal, according to the company, is to recognise the effort required to manage pickups during one of the most demanding nights of the year.

Bolt is already planning improvements for future New Year’s Eve operations. The company plans to set up systemic configurations at high-demand locations in collaboration with the RTA and Dubai Police to make customer pickups easier.

Under this approach, the RTA would provide information on roadblocks and approved pickup locations, while Bolt would configure its technology to prompt users toward the nearest accessible pickup points. The aim is to create a smoother, more seamless pickup experience during future celebrations.

As Dubai’s New Year’s Eve celebrations continue to grow in scale and global appeal, mobility platforms say their role is becoming increasingly strategic. What was once a night defined by travel uncertainty is now being transformed into a carefully managed urban mobility operation, powered by data, coordination, and real-time adaptability.

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