Sector: Real Estate/Construction
Country: Saudi Arabia
ROSHN, a Public Investment Fund (PIF)–backed real estate giant, is fast becoming one of Saudi Arabia’s most impactful developers. Launched in 2020, ROSHN is central to the kingdom’s Vision 2030 ambition to increase homeownership, modernise urban planning, and create liveable, integrated communities across Saudi cities.
The company has an ambitious mandate: to deliver 395,000 residential units across 100 million sqm nationwide. Its projects are anchored in a new community development model that blends housing with retail, education, healthcare, parks, and social infrastructure. ROSHN’s flagship project, Sedra, located north of Riyadh, is now in its fourth phase.
It features thousands of homes, schools, and public spaces, and is designed with pedestrian-friendly, green-living principles. The developer’s portfolio also includes Warefa in Riyadh, Alfulwa in Al Ahsa, and future developments planned for Jeddah, Mecca and the Eastern Province.
By its third anniversary in 2023, ROSHN had sold over 7,000 homes and signed contracts worth SAR37bn ($9.9bn), including a major SAR7.7bn ($2.06bn) partnership with China Harbour Engineering Company. The firm has also launched multiple community centres and infrastructure upgrades to accelerate development timelines.
ROSHN’s vision extends beyond housing. The company is championing community cohesion, sustainability, and quality of life through careful urban planning. All its projects integrate walkable neighbourhoods, open spaces, and solar-ready rooftops, with an emphasis on native landscaping to reduce water usage.
In 2024, the company received major recognition at Cityscape Global and was highlighted as a key contributor to Saudi Arabia’s urban transformation. The company is also advancing its digital capabilities, including the use of BIM (building information modelling) to streamline design and delivery across multiple projects.
As a PIF-backed entity, ROSHN benefits from sovereign-level funding, which gives it the capacity to build at scale while pursuing long-term social and economic goals.
With housing demand in Saudi Arabia continuing to rise and the government prioritising public-private partnerships, ROSHN is set to play a dominant role in reshaping how communities are built across the kingdom. With a robust pipeline, visionary leadership, and long-term national support, ROSHN is not just a developer it’s a driver of a new Saudi lifestyle.
