Sector: Media Services
Country: UAE (Regional Headquarters)
Omnicom Media Group Middle East and North Africa (OMG MENA), the regional arm of global leader Omnicom Media Group, stands as an iconic force in the Arab world’s advertising and marketing communications landscape.
Headquartered in Dubai Media City, OMG MENA orchestrates a comprehensive network of award-winning agencies and specialised units, delivering impactful media and marketing solutions across the Gulf Cooperation Council, the Levant, and North Africa.
Under the leadership of CEO Elda Choucair, who has spearheaded the group’s growth and transformation since 2021, OMG MENA embodies innovation and strategic foresight. Choucair’s 19-year tenure has been marked by a proven track record in driving digital and technological advancements, leading to consistent recognition for her agencies as top performers in the region.
OMG MENA’s diverse offerings contribute to its iconic status. Its portfolio boasts prominent agencies like OMD, PHD, and Hearts & Science, each providing strategic communication and media consultancy to leading brands. These are bolstered by specialised units such as Annalect for data and analytics, TRKKN as a Google Marketing Platform partner, Flywheel for e-commerce, Sparks & Honey for cultural insights, and Creo for influencer marketing.
This integrated approach, combining global expertise with regional insights and an innovation-driven focus, allows OMG MENA to address the multifaceted needs of its clients. Beyond its core business, OMG MENA is a key player in industry thought leadership and talent development. The group actively participates in and creates events, such as OMD Sense and PHD BrainScape, to help clients future-proof their strategies.
Consistently recognised as a “Great Place to Work”, OMG MENA champions innovation, shared values, and high ethical standards. Its commitment to corporate social responsibility, diversity, equity, and inclusion, and environmental, social, and governance principles is evident through initiatives like signing the UN Women Empowerment Principles in 2023 and celebrating the 10th anniversary of its “Challenge for Good” fundraising expedition, which has raised nearly Dhs2m for charities. Employing more than 1,000 professionals, OMG MENA continues to shape the future of media and marketing in the region.
