Emirates NBD Securities launches end-to-end digital onboarding platform

Emirates NBD Securities has launched an end-to-end digital onboarding process.

The newly launched platform enables more than a million customers to start trading instantly amid increased demand for stocks and a pipeline of initial public offerings on the Dubai Financial Market (DFM).

The end-to-end digital process offered by the platform allows customers to instantly acquire a DFM investor number (NIN) and Emirates NBD Securities brokerage account.  In three simple steps, users can now begin their trading journey and receive their trading account details and DFM NIN within minutes, eliminating the need to print, sign, scan and e-mail documents.

The upgraded platform replaces paper-based processes with a fully digitised brokerage account opening experience, providing investors with access to the DFM.

In March, Emirates NBD Group launched an end-to-end IPO subscription website for individual investors with real-time subscription payment capabilities for UAE investors and wire transfer capabilities for non-UAE investors. The new seamless onboarding process complements this initiative by providing instant access to IPO subscriptions and is part of a strategic collaboration with DFM to enhance its investor base.

The improved onboarding process also provides access to other regional exchanges, advanced trading platforms and mobile app.

Investors also have access to Tharaa, the Emirates NBD loyalty programme that rewards every executed trade.

Ahmed Al Qassim, SVP and group head, Corporate and Institutional Banking at Emirates NBD Group, said: “Emirates NBD Securities has harnessed the latest technology to give investors the quick and easy access they need to benefit from trading opportunities in the UAE. For the first time, investors can take advantage of a seamless and fully digitized account opening process, allowing them to start trading instantaneously and track the performance of their portfolio in real-time. We are confident that efforts by our fast-growing securities brokerage arm to remove the barriers to trading will increase the flow of capital into regional markets, enhancing market liquidity and reinforcing the Emirate’s position as the region’s leading financial centre and hub for technological innovation.”

Hamed Ali, CEO of DFM and Nasdaq Dubai, said: “We are delighted with the accelerating pace of innovative solutions offered by our leading members, with Emirates NBD Securities at the forefront. Digital transformation is an integral part of DFM’s efforts to investors’ onboarding experience and market accessibility. We look forward to further cooperation with Emirates NBD Securities to reinforce DFM’s digital transformation strategy and to further enhance our investor base of local and international investors.”

In other news, Emirates NBD showed its support for efforts to fight global wildlife trafficking by becoming a member of the United for Wildlife (UfW) financial taskforce, which is committed to curbing illicit financial flows connected to illegal wildlife trade (IWT).

Read: Emirates NBD joins United for Wildlife Financial Taskforce, supports fight against illegal wildlife trade