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Eid Al Etihad in UAE: 24-hour sale sparks retail rush as mega events and travel soar

This year’s celebrations, anchored under the theme “United”, are unfolding across all seven emirates, bringing together large-scale public gatherings

Nida Sohail
Nida Sohail

28 November, 2025

Eid Al Etihad in UAE: 24-hour sale sparks retail rush as mega events and travel soar
Image credit: Getty Images

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As the UAE approaches the 54th Eid Al Etihad, the country is entering one of its most activity-filled National Day periods in recent years, with public-sector entities, cultural institutions, retailers and private-sector companies coordinating nationwide initiatives that highlight unity, heritage and economic vibrancy. This year’s celebrations, anchored under the theme “United”, are unfolding across all seven emirates, bringing together large-scale public gatherings, cultural shows, retail activations, travel momentum and inclusive community programmes.

The breadth of events, ranging from 24-hour shopping in Dubai to heritage-led programming in Sharjah, major concerts in Khorfakkan, inclusive mobility campaigns in Dubai and peak outbound travel demand, reflects how National Day has evolved into a multifaceted economic and cultural moment. As residents prepare for the long weekend, the UAE’s hospitality, retail, tourism and entertainment sectors are collectively experiencing heightened activity, underscoring the broad appeal and national significance of Eid Al Etihad.

Read more-54th UAE National Day: Key rules, regulations outlined by Ministry of Interior

Dubai has launched the first wave of activity ahead of the holiday. Dubai Festival City Mall will remain open for 24 hours on 28 November, offering extensive discounts, brand activations and Super Sale promotions, reinforcing the emirate’s retail leadership during peak holiday periods.

For one day only, Dubai Festival City Mall is staying open 24 hours with massive discounts, big-name brands, and non stop Super Sale and the Eid Al Etihad hype.

‘United’ theme drives countrywide programming and live screenings

Nationwide preparations gained momentum with the 54th Eid Al Etihad team announcing this year’s celebrations under the theme “United”, inviting all UAE residents to participate in community-led and official events. The initiative reflects the country’s emphasis on shared identity and national cohesion.

To facilitate public engagement, detailed Celebration Guides have been published on the event’s official website, offering recommendations, educational activities and localised celebration ideas. A full schedule of events running from late November through early December is also available, according to a WAM report.

In addition, the Eid Al Etihad YouTube channel is hosting the official playlist curated to accompany National Day festivities.

On December 2, official ceremony screenings will take place across Abu Dhabi, Al Dhafra Region, Al Ain, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah. Cinemas nationwide will also broadcast the ceremony, alongside coverage on local TV channels and digital platforms.

Residents can follow the event’s official social media channels and the hashtag #EidAlEtihad to stay updated.

Sharjah’s multi-day heritage programme highlights cultural identity

Sharjah is hosting one of the UAE’s most extensive National Day programmes, running from November 19 to December 2. The emirate’s schedule spans cultural shows, competitions, musical evenings and community activities designed to highlight Emirati heritage and national values.

Major celebrations are centred at Al Siyouh Family Park, Kshisha Park, Sharjah National Park and Al Layyah Canal, with additional programming across Al Batayeh, Al Hamriyah, Wadi Al Helo, Kalba, Khorfakkan, Dibba Al Hisn, Al Madam, Al Khrous Suburb and Mleiha.

Al Rifa’a Park in Mughaider Suburb will host a continuous line-up of events across the two-week period, complemented by a major musical evening at Khorfakkan Amphitheatre.

The official opening took place on November 19 at Al Siyouh Family Park, featuring traditional performances, artistic showcases and youth dialogue sessions that will continue until December 2.

Zed introduces inclusive mobility campaign featuring People of Determination

In the private sector, ride-hailing platform Zed has launched a month-long initiative titled “United in the Journey”, transforming 54 Zed cabs into moving canvases featuring artwork created by People of Determination. The campaign, running from December 2, 2025 to January 2, 2026, will allocate a percentage of earnings to NGOs supporting children and People of Determination, as well as healthcare-focused organisations.

The vehicles showcase hand-drawn artwork depicting Dubai landmarks, national imagery and symbols representing hope, unity and community connection. Zed executives emphasised that the programme reflects the company’s commitment to human-first mobility and the UAE’s long-standing support for inclusivity.

Travel activity accelerates as India tops outbound destinations

Outbound travel is seeing strong demand ahead of the long weekend, with Skyscanner data indicating that India is the most searched destination for UAE residents planning travel between November 28 and December 4. Searches conducted from July to November show Kozhikode, Kochi, Mumbai, Thiruvananthapuram, New Delhi and Kannur dominating interest, driven by cultural familiarity and short travel times.

Manila, London and Cairo also ranked among the top choices. With offices reopening on December 3, 79 per cent of travellers were looking for trips lasting no more than a week. India led the list of destination countries, followed by Pakistan and the UK, while Egypt, the Philippines, Thailand, Turkey, Saudi Arabia and Sri Lanka rounded out the top ten.

Khorfakkan showcases maritime parade and cultural performances

Khorfakkan Amphitheatre is hosting a major series of events from November 28 to December 1, adding momentum to Sharjah’s broader cultural programming. The venue will feature a maritime parade, Flyboard shows and performances by maritime bands, creating a prominent focal point for east-coast celebrations.

On 29 November, artists Hussain Al Jasmi and Fouad Abdelwahid will headline a musical evening, while 1 December will feature the operetta “Pulse of the Nation” and additional concerts by Faiz Al Saeed, Khalifa Al Washahi and Mohammed Al Wazem. Admission to the events is free.

The amphitheatre plaza will host cultural platforms, youth discussions, poetry evenings, competitions, heritage showcases, food trucks, photography activations and traditional performances. Citywide decorations and lighting displays further reinforce community engagement and National Day pride.

AD Ports Group sells stake in NMDC Group to Alpha Dhabi Holding

Proceeds from the transaction will be used to reduce debt and redeploy capital into higher-returning projects, the company said

Gulf Business
Gulf Business

28 November, 2025

AD Ports Group sells stake in NMDC Group to Alpha Dhabi Holding
image: AD Ports Group

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AD Ports Group said on Thursday it has agreed to sell its 9.77 per cent stake in NMDC Group to Alpha Dhabi Holding for Dhs1.6bn ($436m).

The port operator received the stake ahead of NMDC’s listing in February 2022 from Abu Dhabi Developmental Holding Company – ADQ.

In less than four years, the investment delivered a total shareholder return of 17 per cent, based on dividends received and capital gains, using book value as of Q3 2025 as a reference.

The divestment forms part of AD Ports Group’s plan to monetise non-core assets when market conditions are favourable.

It is the company’s third non-core sale this year, following the sale of land at Khalifa Economic Zones – Abu Dhabi (KEZAD) to Mira Developments and the sale of two logistics warehouses in KEZAD to Aldar Properties.

AD Ports Group to use proceeds from sale to fuel projects

Proceeds from the transaction will be used to reduce debt and redeploy capital into higher-returning projects, the company said. AD Ports Group reported net debt of Dhs17bn as of September 30.

“This agreement with Alpha Dhabi is a result of the group’s durable commitment to intelligently managing its assets and value creation strategies, with the proceeds strengthening the group’s financial position and capital structure,” MD and group CEO Captain Mohamed Juma Al Shamisi said.

He added: “Under the wise guidance of our leadership in the UAE, AD Ports Group is focused on efficiently managing its asset portfolio and deploying its financial strengths to increase shareholder value, enhance the services delivered to our customers, and fulfil our primary mission of enabling trade. In the future, we will continue to actively manage our asset base to unlock and maximise value.”

Hamad Salem Al Ameri, MD and group CEO of Alpha Dhabi Holding, said the acquisition “underscores our commitment to investing in high-impact industrial verticals that support Abu Dhabi’s diversity and inclusion agenda”, adding that the strategy focuses on scalable opportunities aligned with national priorities while balancing industrial growth with environmental responsibility.

With the purchase, Alpha Dhabi’s holding in NMDC Group will rise to about 77 per cent.

In October, AD Ports Group sold land in KEZAD’s Al Mamourah district to Mira Developments in a Dhs2.47bn deal.

On November 11, it completed the sale of two built-to-suit logistics warehouses in KEZAD to Aldar Properties for Dhs570m.

Arabian Dyar charts a new urban era for Makkah’s pilgrims and residents

Arabian Dyar has been playing an active role in advancing Saudi Arabia’s national housing goals and supporting Vision 2030’s commitment to improve quality of life across the Kingdom

Rajiv Pillai
Rajiv Pillai

27 November, 2025

Arabian Dyar charts a new urban era for Makkah’s pilgrims and residents
Anis Al Habshi, vice president of Arabian Dyar, speaking to Gulf Business

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As Saudi Arabia accelerates the transformation of its holy cities under Vision 2030, developers are redefining what urban living, mobility, and community experiences will feel like for millions of Muslims visiting Makkah each year. Among the early movers shaping that future is Arabian Dyar, the developer behind Dayar Al-Haram — a multi-phase residential and mixed-use destination within Masar, the 3.5-kilometre urban spine being built by Umm Al-Qura.

Speaking at Cityscape Global 2025, Anis Al Habshi, vice president of Arabian Dyar, reflected on the company’s long-term commitment to the holy city and its role in raising the standard of livability and hospitality for Muslim communities worldwide. “We started our Dayar al-Haram project about four or five years ago, and we have already committed to buy several pieces of land from the master developer, Umman Pura. We have already started construction of the first phase to be completed next year,” he said.

Foreign ownership regulations — long a topic of anticipation — are also shaping buyer interest. “When we first started a couple of years ago… there’s been talk about foreign ownership being buying. But now things are getting more straight on. There’s been talk that more details of foreign ownership will be released in January,” Al Habshi noted. “To all intents and purposes, in Makkah and Medina, I think it will be strictly reserved for Muslims… for obvious reasons.”

Whether purchased for family use or investment, the demand is clear. “Many of them want to buy for second residences… a good number of interest for people who want to buy for investment purposes,” he added.

Shaping the future of Makkah through Masar

A central element of Arabian Dyar’s strategy is its integration within Masar, the major urban redevelopment programme designed to modernise and elevate the experience of visiting Makkah. Al Habshi believes Masar represents a turning point for structured, well-planned urban development around the holy sites.

“I’m just guessing, but I think maybe there was no master planning for the holy cities except for the mosque proper,” he said. “So there comes a developer, a master developer by the name of Umm al Qura, which developed Masar… this linear project, 3.5 kilometres long.”

Arabian Dyar has been involved from the earliest stages. “We have the ability to do so very early on, which was 4 1/2 years ago, and we are the first movers. So to that extent, we have first move advantage,” he said. The company’s role is to deliver high-quality residential and hospitality offerings — from upper mid-market to luxury — “so that the whole Muslim world can enjoy living in quality… while they do their pilgrimage.”

Masar’s objective is not simply development but elevating the entire ecosystem around the Haram, from mobility corridors to branded residences and hospitality clusters. Arabian Dyar sees itself as a long-term partner in making that ambition real. “We want to help Umm al Qura to make this Masar a reality,” he said.

Innovation, sustainability and partnerships

Al Habshi described the company’s approach to innovation with refreshing realism. “It’s always easy to talk about innovation, but sometimes we don’t walk the talk,” he said. Still, sustainability is a clear priority — “in terms of the materials that we use, and also in terms of the architecture design.”

Architecture in Makkah is deeply rooted in cultural vernacular. “We have the Makkah style of architecture, which started with the Hijaz,” he explained. “In Riyadh… we talk about the Salmanic or the Najdi architecture. So we do our part, and not only that, we are happy… when we submit our plans to the Royal Makkah authorities, they’ve got third-party guidelines. So that makes our job a lot easier.”

Partnerships form another foundation of the company’s strategy. “We are partnered with Masar, whom we buy land from, the Uman Kura. Then we will partner with very good consulting firms,” he said. Co-investment opportunities are emerging too, with investors expressing interest “in the last one year… in terms of co-development.”

While not explicitly discussed in the transcript, Arabian Dyar has been exploring technology partnerships — including early work on AI-driven real estate intelligence with global technology firms — reinforcing its intent to future-proof its projects.

Watch video here:

Supporting Vision 2030 through large-scale delivery

Arabian Dyar has been playing an active role in advancing Saudi Arabia’s national housing goals and supporting Vision 2030’s commitment to improve quality of life across the Kingdom.

“In the last about six years, the company has built and developed and handed over about 6,000 units… both apartments and villas. So we’ve, on the average, delivered about 1,000 units per year,” Al Habshi said. Much of this has been delivered through collaboration with the National Housing Company (NHC).

“In doing that, what we’ve done is that we are trying to help our government… to achieve the target of having 70 per cent of the Saudi population have their own homes by 2030,” he said. “So we make money along the way, but at the same time, we contribute positively and meaningfully.”

For the company, delivering premium living environments in Makkah — the spiritual heart of the Muslim world — carries responsibility beyond commercial success. It is about raising standards, improving community experience, and enabling pilgrims and residents to enjoy a higher quality of life in one of the world’s most sacred cities.

The Polo Classic Cup: Where heritage, leadership, and connection meet

With Abu Dhabi Finance Week emerging as one of the world’s most dynamic platforms for global finance and investment, the Polo Classic Cup plays a pivotal role

Gulf Business
Gulf Business

27 November, 2025

The Polo Classic Cup: Where heritage, leadership, and connection meet

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In a world where business rarely pauses, the Polo Classic Cup offers something increasingly rare: a moment for global leaders to slow down, connect with intention, and build relationships that endure far beyond the event itself.

Debuting this December at the Emirates Palace Mandarin Oriental Abu Dhabi, the Polo Classic Cup serves as the ADFW Speakers’ Welcome — a curated gathering designed to unite C-suite executives, investors, family offices, policymakers, and international guests in a refined, high-touch environment. Set against the grandeur of one of the region’s most iconic hotels, the event seamlessly blends Arabian hospitality with a sport rooted in heritage.

At the heart of this experience is AIOKA, a global leader in premium hospitality and corporate event innovation. For over a decade, AIOKA has delivered world-class brand moments across continents — from renowned Formula One hospitality platforms to high-level corporate summits, leadership forums, and immersive experiential activations. Their philosophy is simple: corporate hospitality should drive connection, influence, and commercial value.

The Polo Classic Cup embodies this approach. AIOKA’s international expertise ensures every touchpoint — from guest journey to staging, entertainment, and hospitality — reflects global standards while honouring local culture. The result is a polo experience that feels both modern and timeless, paying tribute to the UAE’s heritage while resonating with today’s influential business community.

Conceived as a platform for meaningful dialogue, the event places as much importance on the conversations around the field as the action on it. In line with the UAE’s commitment to fostering global discourse and shaping the future of finance, it creates an atmosphere that is elevated yet relaxed, luxurious yet welcoming. Exhibition matches featuring the esteemed Ghanoot Racing & Polo Team punctuate a programme of curated networking moments designed to spark valuable interactions among high-profile attendees.

With Abu Dhabi Finance Week emerging as one of the world’s most dynamic platforms for global finance and investment, the Polo Classic Cup plays a pivotal role: it sets the tone for the week ahead. It gathers the voices shaping tomorrow’s markets and gives them the space to connect, reflect, and build rapport before the pace of ADFW begins.

Ultimately, the Polo Classic Cup is more than a welcome event — it is an invitation to experience the UAE’s heritage, hospitality, and global ambition in one remarkable afternoon. And it stands as a testament to AIOKA’s ability to transform corporate gatherings into moments of impact, influence, and genuine human connection.

Tahaluf’s Rachel Sturgess on scale, strategy and sector impact

Sturgess highlighted that Cityscape Global will continue to grow as Saudi Arabia accelerates its national urban development agenda

Rajiv Pillai
Rajiv Pillai

27 November, 2025

Tahaluf’s Rachel Sturgess on scale, strategy and sector impact
Rachel Sturgess, senior vice president at Tahaluf, speaking to Gulf Business

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Cityscape Global has rapidly evolved into one of the most influential real estate platforms in the world, mirroring the scale and ambition of Saudi Arabia’s Vision 2030 transformation. At the centre of this growth is Tahaluf, the organiser behind the mega-event’s expansion in size, scope and economic impact. Speaking with Gulf Business at Cityscape Global 2025, Rachel Sturgess, senior vice president at Tahaluf, outlined the indicators of success shaping this year’s edition — from record-breaking deal value to new sector pavilions, networking formats and long-term industry initiatives.

The momentum was clear from day one. “What we did announce on the first day of the show — His Excellency, the Minister, announced — was that there would be 43 billion US dollars of deals announced on the main stage over the first two days of the show,” Sturgess said. “We’ve seen those announcements happen yesterday and today. And it shows a really strong indicator for the investment that’s happening in this sector, in the real estate sector in Saudi Arabia.”

More deal announcements are expected as the show concludes, supported by a dedicated hub where “partnerships, agreements [are] being signed throughout the full four days as well,” she added.

This year’s event also set new records for participation. “We’ve got over 550 exhibitors this year. We have 200 developers exhibiting — that’s a significant increase from last year,” said Sturgess. The floorplan reflects the diversification of the Kingdom’s real estate market, with expanded zones for banking, architecture, design, PropTech, sports, and stadium infrastructure.

Enhancing the visitor journey: Format innovation and sector-specific networking

Cityscape Global 2025 spans 166,000 square metres — “more than double the size of the event when we launched it in 2023,” Sturgess noted. That growth has been accompanied by deliberate improvements to the visitor experience.

“We really focus on the visitor journey,” she said. This includes enhanced wayfinding, a more intuitive event app, and new experiential elements across the venue.

A major highlight this year has been the expansion of specialised B2B and matchmaking formats. “We have lots of off-site networking — we launched Cityscape Nights this year,” Sturgess shared. “Last night there was an investor dinner, tonight there’s a different evening networking event taking place.”

On-site activity has also intensified. “Just over here as well, you can see the investor lounge where there’s, I think, 350 to 400 one-to-one investor meetings happening today. We have one-to-one developer meetings and specific developer networking,” she added. Elsewhere on the grounds, the Sports Integrity Awards brought together leaders across the region’s fast-growing sports infrastructure sector.

Because Cityscape now hosts exhibitors from traditional real estate, PropTech, sports, architecture, and finance, the focus is on curating connection points for each stakeholder group. “We want to ensure that we’re providing networking opportunities for the right people to be connecting during the event,” said Sturgess.

Watch video here:

Building long-term legacy: Beyond deals to talent, innovation and sustainable growth

While Cityscape Global generates substantial deal flow, Sturgess emphasised that the event’s legacy extends beyond commercial announcements.

During the opening programme, the team presented a progress update on the commitments made during the 2023 edition — a new step reflecting the show’s maturing role as a development platform. “We talked about the progress of the announcements that we made in 2023 and an update from the partners on how those projects have progressed,” Sturgess said.

The event also plays a role in nurturing future talent and advancing new technologies. “We have a student competition where winners can have internships and programmes for their development,” she explained. A range of startup and scale-up competitions showcase innovation across PropTech and sustainability — with prize money but, more importantly, exposure to major Saudi investors and developers. “A lot of them are also looking for how they can take their company to the next level — the opportunity for them to pitch in front of judges from major companies in Saudi and how that progresses.”

This approach reinforces Cityscape’s purpose as not just a marketplace, but an enabler of ecosystems — from entrepreneurship to project delivery.

The next five years: Expanding sectors, new formats, and the evolution of Saudi cities

Sturgess highlighted that Cityscape Global will continue to grow as Saudi Arabia accelerates its national urban development agenda.

“Cityscape is such an exciting event because we’re growing so much each year. The market is growing in that respect as well,” she said.

One of the most notable additions this year was Estaad — a dedicated stadiums and sports infrastructure pavilion, launched at a time when Saudi Arabia is investing heavily in new venues and global sports assets. “That is particularly exciting with all the new stadium projects that are happening in Saudi and sports being really at the heart of community building,” she added.

Sturgess emphasised that Cityscape Global is no longer just a real estate event — it is a platform for the very shape of future cities. “We’re not only talking about pure real estate,” she said. “We’re talking about the evolution of cities in Saudi. Cities are being built from scratch, which is not happening really in many places around the world.”

With new city-scale developments, giga projects, and infrastructure clusters rapidly emerging across the Kingdom, Cityscape Global is positioned to play a defining role in connecting capital, talent, technology, and global partnerships.

NHC CEO Mohammed Albuty on accelerating Saudi Arabia’s housing transformation

NHC’s growth has also been fueled by a widening network of global partnerships

Rajiv Pillai
Rajiv Pillai

27 November, 2025

NHC CEO Mohammed Albuty on accelerating Saudi Arabia’s housing transformation
Mohammed Albuty, chief executive officer of NHC, speaking to Gulf Business

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As Saudi Arabia pushes ahead with one of the world’s most ambitious housing programmes, the National Housing Company (NHC) has emerged as a central driver of the Kingdom’s built-environment transformation. Speaking with Gulf Business at Cityscape Global 2025, Mohammed Albuty, chief executive officer of NHC, detailed how the company is scaling at unprecedented speed — from unit delivery and community design to global partnerships and supply chain localisation — all in support of Vision 2030’s economic and social targets.

Albuty began by setting the broader context for NHC’s expanding mandate. “NHC currently is playing more than a real estate developer role. We are actually a key pillar of Saudi Vision 2030, especially through the housing program, where one of the major targets is to increase the home ownership of Saudi citizens to 70%,” he said. “The government has achieved 65% by 2024, which is a year ahead of the target of 65% by 2025. NHC played a major part and contributed to that target.”

Beyond expanding homeownership, NHC has been central to a shift in how communities across Saudi Arabia are designed and experienced. “In the past, most of the development was only just developing lands and people just built homes on the land, so there were no open spaces, green spaces and so on,” Albuty explained. “We are raising that bar. We sell all the units, all the livable community with all its services and amenities.”

The company’s scale is now unmatched in the region. “We are active in 17 cities, 25 destinations, with many local and international partners working with us,” he noted. “Yesterday, we announced our partnership with four new international developers with an investment value of 8 billion Saudi riyals. We lead in 2024, more than 62% of all off-plan sales for residential units.”

Delivering at scale: From 134,000 new launches to a 600,000-unit vision

A key highlight of NHC’s year has been the launch of more than 134,000 residential units — a significant milestone in its aggressive delivery plan.

“You know, this target is very aggressive,” Albuty admitted. “But we are lucky for many reasons. First, there is demand. There is local demand. As a CEO of a real estate development company, I’m lucky because there is a demand, so we can have a machine working to meet that demand.”

NHC’s long-term targets are among the most ambitious in the world:
• 300,000 units by 2025
• 600,000 units by 2030

According to Albuty, the capital investment behind this pipeline reflects the scale of Saudi’s housing agenda. “The total investment only for residential of the 600,000 units is exceeding or reaching half a trillion Saudi riyals,” he said. “It means how much investment — and it is all SAS driven. So that means we have to have solid and strong partners to support us.”

NHC functions not just as a developer but as an ecosystem enabler. “As NHC we will develop almost 20%, 80% is local or international developers,” Albuty explained. “We support them in the whole value chain — from master planning to marketing and sales, even to construction and supply chain initiatives, and in handover and post-handover.”

This support also includes advanced digital platforms for sales, supply chain management, and developer enablement, underscoring NHC’s shift from traditional development to integrated infrastructure delivery.

Global partnerships crossing SAR48bn

NHC’s growth has also been fueled by a widening network of global partnerships. “International developers — before yesterday, we announced 40 billion worth of investment for international only,” Albuty said. “Yesterday, we announced more agreements worth 8 billion, which is now, with international, almost close to 48 billion worth of investment.”

These partnerships span the US, Europe, the Middle East, Turkey, China, and the wider GCC. Notable groups include TMG, Mountain View, Hassan Allam, and major East Asian players. “All of them from West and East, the Middle East — they trust the Saudi market. They found an opportunity in the Saudi market. They trust NHC as a partner,” he said. “They found real opportunity, and they’re expanding their projects with us.”

This international expansion is aligned with Saudi Arabia’s goal of integrating global expertise, capital, and innovation into its real estate and housing landscape.

Watch video here:

Securing supply chains for a half-trillion-riyal pipeline

As NHC’s development pipeline accelerates, supply chain security has become a top priority. Albuty emphasised that the challenge is twofold: guaranteeing timely supply and maintaining cost efficiency.

“In such supply that we are working in, there is a real challenge, which is how to secure the supply chain — the materials on time and on budget,” he said. “The mandate is huge and the time is very short.”

To address this, NHC has rolled out a multi-layered supply chain strategy anchored by its Supply Chain Pro platform. “We signed an agreement with a lot of local and international suppliers in the whole value chain,” he explained. “For example, steels, precast, cement, tiles, even aluminium and doors.”

NHC has also established four industrial zones within its developments, functioning as logistics hubs and manufacturing clusters. “Those factories and workshops are built there to be close to the projects and to ensure localisation of the material,” said Albuty. “It helps in solidisation, increases the local content, and ensures our projects get the materials we are looking for at the acceptable price and within the time.”

With supply chain investments exceeding SAR21bn, NHC is building one of the most advanced homebuilding supply ecosystems in the region.

As Vision 2030 enters a new phase of delivery, NHC stands at the forefront of shaping Saudi Arabia’s urban future. Its transformation from a housing enabler to a master-developer, ecosystem builder, and global investment partner reflects the giant scale of the Kingdom’s ambitions.

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