Dubai received 2.85m international overnight visitors from Jan-July 2021
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Dubai received 2.85m international overnight visitors from Jan-July 2021

Dubai received 2.85m international overnight visitors from Jan-July 2021

Hotels in Dubai recorded overall occupancy levels of 61 per cent in the first seven months of the year

Dubai tourism

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has revealed that the city hosted 2.85 million international overnight visitors from January-July 2021.

Boosted by demand for staycations in the domestic market and visitation from international markets that are open, hotels in Dubai enjoyed occupancy levels of 61 per cent overall from January-July 2021, according to the Dubai Media Office.

By the end of July 2021, Dubai’s hotel inventory stood at 718 establishments offering 129,318 rooms with RevPAR increasing to Dhs225 compared to Dhs194 for the same period in 2020.

In the first seven months of 2021, the occupied room nights for hotels stood at 16.34 million compared to 10.74 million for the corresponding period in 2020.

According to data from hotel management analytics firm STR, for the first seven months of 2021, Dubai ranked second globally in terms of occupancy after Singapore and ahead of London and Paris. For the January-July 2021 period, Dubai’s YTD RevPAR was highest amongst the four destinations, followed by Singapore, Paris and London.

The latest industry data about the city’s tourism sector was released as Dubai Tourism launched its third cinematic trailer of its global campaign, Dubai Presents.

The latest campaign features a series of blockbuster trailers starring Jessica Alba and Zac Efron. Dubai Presents builds on a series of global marketing campaigns developed by Dubai Tourism including A Story Takes Flight, starring Gwyneth Paltrow, Kate Hudson and Zoe Saldanha, the award-winning #BeMyGuest featuring Bollywood superstar Shah Rukh Khan, among many other campaigns led by prominent regional celebrities and influencers.

The latest ‘Buddy Comedy’ trailer was unveiled at a special event at Vox Cinemas at Mall of the Emirates.

 

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Dubai Presents is directed by Craig Gillespie is hot at some of the city’s iconic landmarks. The Dubai Presents campaign is being rolled out in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels. It has generated over 200 million views since it was launched just over a month ago with the Spy Action trailer, followed by ‘RomCom’. The trailers feature Jessica Alba and Zac Efron in a series of engaging plots as they visit several destinations in Dubai.

The latest film in the Dubai Presents series, ‘Buddy Comedy’, features Efron on a journey of self-discovery as he explores the city on an exciting itinerary designed and guided by his future self. The film has visuals from Al Seef to at Jumeirah Al Naseem and includes action-packed ATV rides in the desert and skydiving over Palm Jumeirah.

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