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From one Dubai café to 13 countries: How AI is powering FiLLi Cafe’s rise

As FiLLi Cafe expanded beyond its home market, its legacy systems struggled to support the operational complexity of a multi-country business

Nida Sohail
Nida Sohail

10 February, 2026

From one Dubai café to 13 countries: How AI is powering FiLLi Cafe’s rise

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FiLLi Cafe, one of the UAE’s most recognisable homegrown tea brands, is using AI-powered enterprise technology to support its rapid international expansion while maintaining operational consistency and financial discipline across markets.

By adopting Oracle NetSuite’s cloud-based enterprise resource planning (ERP) system, the brand has streamlined financial operations, optimised inventory management, and gained real-time visibility into its growing global footprint.

Read more-The five most important AI questions facing UAE business leaders in 2026

Founded in 2004 as a single café in Dubai, FiLLi Cafe has evolved into a global hospitality brand operating in 13 countries, including the USA, Canada, the UK, Qatar, the UAE, Oman, Pakistan, India, Nepal, Sri Lanka, Mauritius, Seychelles, and Australia. Today, the brand operates 114 locations worldwide, offering its signature tea blends and café experience across diverse markets.

As FiLLi Cafe expanded beyond its home market, its legacy systems increasingly struggled to support the operational complexity of a multi-country, multi-model business. With a mix of company-owned, company-operated, franchise-owned, and franchise-operated outlets, the brand faced mounting challenges in standardisation, financial control, and real-time reporting.

Scaling beyond legacy systems

To build a scalable foundation for future growth, FiLLi Cafe consolidated its operations onto a single global platform by selecting Oracle NetSuite’s ERP system after a detailed evaluation.

“The remarkable growth of our brand across multiple countries presented operational complexities,” said Ahmed Hasanain, head of Information Technology at FiLLi Cafe. “NetSuite has helped us centralise our financial processes, automate key workflows, and gain real-time visibility into our operations. This has been instrumental in supporting our global expansion as it has enabled us to work productively with our franchisees and ensure we deliver the high-quality experience our customers expect.”

Before implementing NetSuite, leadership faced significant blind spots when attempting to track performance across regions and operating models. According to Hasanain, the challenge intensified as FiLLi Cafe scaled to more than 200 outlets across 11 operating countries while being registered in over 45 countries globally.

“Maintaining standardised and consistent operations became difficult,” Hasanain said. “We have franchise partners and a core internal team, and aligning everyone while protecting the brand’s perspective and impact was a major challenge. At the same time, we needed to ensure that franchise partners remained profitable.”

NetSuite’s real-time reporting and KPI tracking capabilities enabled FiLLi Cafe to monitor not only outlet growth, but also profitability, cash flow, and sustainability across its expanding footprint.

“It played a critical role in managing cash flow, the P&L, and the overall financial engine of the business,” Hasanain added.

Automating finance and accelerating decision-making

One of the most immediate benefits FiLLi Cafe realised after adopting NetSuite was the automation of its global financial operations. NetSuite’s financial management tools allowed the company to automate accounts payable and receivable processes, leading to faster month-end closes and improved cash flow management.

Before the implementation, finance teams relied on multiple disconnected systems and manual data compilation, which slowed reporting cycles and limited strategic analysis.

“With NetSuite, we moved away from manual reporting and toward real-time insights,” Hasanain said. “This allowed us to focus on analysis rather than data compilation and enabled leadership to make faster, more informed decisions.”

NetSuite OneWorld further helped FiLLi Cafe streamline tax compliance, financial reporting, and currency management across its international subsidiaries, reducing operational friction as the business scaled.

Looking ahead, FiLLi Cafe sees artificial intelligence layered on top of its ERP platform as a major accelerator for growth.

“AI layered on top of NetSuite will be a game changer for us, especially in demand planning, supply chain forecasting, and field-level forecasting,” Hasanain said. “Having NetSuite as our core backend with AI-driven insights on top significantly enhances decision-making speed and accuracy.”

Optimising inventory in a perishable business

Inventory management remains one of the most critical challenges in the food and beverage sector, particularly for café and quick-service restaurant (QSR) operators where products are highly perishable.

“In food and beverage, inventory is not just stock; it is cash sitting in warehouses or stores,” Hasanain explained. “Managing expiry dates, minimum stock levels, reorder points, warehouse stock, and in-transit inventory is crucial.”

NetSuite Inventory Management has enabled FiLLi Cafe to optimise stock levels, ensure product availability, and reduce waste across diverse markets. This capability has been especially valuable as the company also operates a distribution business across FMCG markets, including regions such as California.

“NetSuite helped us gain clear visibility into exact inventory quantities and optimal reorder levels,” Hasanain said. “We continue to optimise procurement using the solution, moving away from daily ordering across multiple vendors toward a more structured process that helps us select better vendors, negotiate better pricing, and reduce waste.”

The result has been stronger inventory control, improved cost efficiency, and greater operational sustainability across the business.

Enabling sustainable global growth

Oracle NetSuite executives say FiLLi Cafe’s transformation highlights how technology can support growth in the highly competitive restaurant and hospitality sector.

“FiLLi Cafe’s impressive growth is a testament to its commitment to quality and innovation in the restaurant and hospitality space,” said Nicky Tozer, SVP for Europe, Middle East and Africa (EMEA) at Oracle NetSuite. “With NetSuite, FiLLi Cafe has been able to streamline its operations, gain valuable business insights, and scale efficiently to bring its renowned offering to new markets.”

As FiLLi Cafe continues its global journey, leadership views technology as a strategic enabler, not just a back-office system, but a foundation for profitable, sustainable expansion.

By pairing its distinctive blends and bold flavours with real-time operational intelligence, FiLLi Cafe is positioning itself to elevate everyday moments for customers around the world, without losing control of the complex engine powering its growth.

Dubai wakes up to fog as humidity rises across UAE

The probability of fog or mist formation will persist into mid-week

Gulf Business
Gulf Business

10 February, 2026

Dubai wakes up to fog as humidity rises across UAE
Image credit: Getty Images

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Dense fog across parts of Dubai and the wider UAE disrupted early-morning visibility on Tuesday, as humid overnight conditions set in across coastal and inland areas, according to the National Centre of Meteorology (NCM).

In its latest bulletin, the NCM said the country will experience generally fair to partly cloudy conditions through the rest of the week, with humidity increasing at night and during early mornings—creating favourable conditions for fog or mist, particularly in coastal and internal regions.

Low clouds are expected to develop eastward, while light to moderate winds will prevail, occasionally freshening during the day. Sea conditions are forecast to remain slight in both the Arabian Gulf and the Oman Sea.

Temperatures across coastal and inland areas are expected to range between 30°C and 32°C, while mountainous regions will see cooler conditions of 17°C to 22°C. Wind speeds are forecast at 10–20 km/h, with gusts reaching up to 30–35 km/h at times.

Looking ahead, the NCM said a gradual rise in temperatures is expected from Wednesday onwards, alongside continued humid nights. The probability of fog or mist formation will persist into mid-week, particularly over coastal areas and islands during the early morning hours.

Authorities typically advise motorists to exercise caution, reduce speed and adhere to official guidance during fog events, as visibility can drop sharply over short periods.

The current weather pattern is expected to remain broadly stable through Saturday, with fair to partly cloudy skies, light to moderate southeasterly to northeasterly winds, and continued humidity during nighttime and early morning hours.

Abu Dhabi expands “Robotaxi” services to these new areas

The service is operated commercially by WeRide and Uber in collaboration with local operator Tawasul Transport under approved permits

Gulf Business
Gulf Business

10 February, 2026

Abu Dhabi expands “Robotaxi” services to these new areas
Image: WeRide

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Abu Dhabi’s Integrated Transport Centre (ITC) announced on Monday the expansion of its autonomous “Robotaxi” services to additional areas across the Emirate, part of a broader effort to strengthen its smart mobility network and advance sustainable transport objectives.

The announcement was made on the sidelines of the seventh Unmanned Systems Exhibition (UMEX) and the Simulation and Training Exhibition (SimTEX), which focus on autonomous and smart transport technologies.

Since its launch in 2021, the Robotaxi service has operated in key locations including Yas, Al Saadiyat, Al Reem, Al Maryah Islands, and Zayed International Airport.

Robotaxi expansion to cover these areas

Under the expansion, ITC said services will now cover high-activity, high-density areas such as Khalifa City, Masdar City, and Rabdan. New routes will also link Abu Dhabi Corniche with Sheikh Zayed Grand Mosque, providing residents and visitors with greater access to autonomous mobility options.

The service is operated commercially by WeRide and Uber in collaboration with local operator Tawasul Transport under approved permits.

ITC said the autonomous fleet will be expanded to meet rising demand, following a 150 per cent increase in trips during 2025, and vehicles have maintained a 99.9 per cent safety rate.

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Working with the Smart and Autonomous Systems Council and development partners, ITC continues to upgrade monitoring and control systems, enhance next-generation connectivity, and reinforce operational safety for autonomous vehicles.

“The expansion reinforces Abu Dhabi’s commitment to investing in smart and autonomous mobility and supports the development of a sustainable, efficient transport system,” the ITC said in a statement.

The move aligns with Abu Dhabi’s vision for smart and autonomous mobility, aiming to enhance network efficiency, reduce carbon emissions, and improve quality of life across the Emirate, while positioning it as a global leader in innovation and advanced transport technologies.

Prince William arrives in Saudi Arabia on first official visit

The Prince of Wales is in Riyadh for a three-day visit focused on trade, investment and strengthening UK–Saudi relations.

Gareth van Zyl
Gareth van Zyl

10 February, 2026

Prince William arrives in Saudi Arabia on first official visit
Prince William poses for a photograph with Crown Prince of Saudi Arabia, Mohammed bin Salman Al Saud on day one of his first official visit to Saudi Arabia. (Getty Images)

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Britain’s Prince William has arrived in Saudi Arabia for his first official visit to the Kingdom, underscoring the deepening political and economic ties between the UK and Saudi Arabia.

The Prince of Wales landed in Riyadh on Monday, where he was received at King Khalid International Airport by Prince Mohammed bin Abdulrahman, the Deputy Emir of Riyadh. Also present were Saudi Arabia’s Ambassador to the United Kingdom, Prince Abdullah bin Khalid bin Sultan, and the UK’s Ambassador to Saudi Arabia, Stephen Charles Hitchen.

According to Kensington Palace, Prince William’s three-day visit is being carried out on behalf of the British government and aims to strengthen bilateral relations between London and Riyadh. The trip follows a 2025 visit by the UK’s finance minister, which London said resulted in trade and investment agreements worth £6.4bn ($8.7bn).

Late on Monday, Mohammed bin Salman, Saudi Arabia’s Crown Prince and Prime Minister, received Prince William in the Saudi capital. The meeting marked the official start of the visit, which runs through Wednesday, the Saudi Press Agency (SPA) reported.

RIYADH, SAUDI ARABIA – FEBRUARY 09: Prince William, Prince of Wales during a tour with Crown Prince of Saudi Arabia, Mohammed bin Salman Al Saud on day one of his first official visit to Saudi Arabia at UNESCO World Heritage site At-Turaif on February 09, 2026 in Riyadh, Saudi Arabia. (Photo by Chris Jackson/Getty Images)

As part of the programme, the two leaders toured Diriyah, widely regarded as the birthplace of the Saudi state. They posed for photographs in front of Salwa Palace, a historic seat of governance during the first Saudi state, and were briefed on the Diriyah Gate Development Authority’s master plan. Diriyah is home to the At-Turaif district, a UNESCO World Heritage Site.

The visit will also see Prince William engage with initiatives linked to Saudi Arabia’s economic transformation, cultural development and sustainability agenda. His programme includes meetings with young Saudis, discussions on urban development and environmental conservation, and visits to projects supporting women’s sports, e-sports and cultural cooperation.

Later in the week, the Prince of Wales is expected to travel to AlUla, the historic oasis city in northwestern Saudi Arabia. There, he will visit wildlife reserves, meet local communities and tour Prince of Wales House — a newly established UK cultural space designed to promote collaboration in arts, heritage and conservation.

The visit builds on longstanding Saudi-British relations spanning more than 80 years and follows the establishment of the Saudi–UK Strategic Partnership Council, which held its first meeting in London in 2018.

RIYADH, SAUDI ARABIA – FEBRUARY 09: Prince William, Prince of Wales during a tour with Crown Prince of Saudi Arabia, Mohammed bin Salman Al Saud on day one of his first official visit to Saudi Arabia at UNESCO World Heritage site At-Turaif on February 09, 2026 in Riyadh, Saudi Arabia. (Photo by Chris Jackson/Getty Images)

Accenture MEA’s CEO Omar Boulos on leading through disruption in 2026

Boulos shares how companies in the Middle East are navigating reinvention, talent pressures, and the challenge of turning technology investment into real value

Neesha Salian
Neesha Salian

10 February, 2026

Accenture MEA’s CEO Omar Boulos on leading through disruption in 2026
Image: Supplied

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With the World Economic Forum 2026 now concluded, one message from Davos stands out: disruption is no longer a phase; it is the operating environment. On the sidelines of the forum, Omar Boulos, CEO for Middle East and Africa at Accenture, shared insights with Gulf Business on what business confidence really looks like in 2026, where leadership optimism diverges from workforce reality, and why AI is rapidly moving from hype to hard capability.

Drawing on Accenture’s latest Pulse of Change data and regional insights, Boulos shares how companies in the Middle East are navigating reinvention, talent pressures, and the challenge of turning technology investment into real value.

Your Pulse of Change data tracks how leaders feel about their business trajectory going into 2026. What’s the honest read — are leaders genuinely confident, or are they learning to operate in a constant state of disruption rather than expecting stability to return?

While leaders are confident about growth, as highlighted in Accenture’s latest Pulse of Change report, the confidence is increasingly about learning to perform in a constant state of disruption. In fact, 82 per cent of C-suite leaders expect an even higher level of change in 2026 than in 2025. Looking at the 2026 trajectory, what stands out is a maturing ability to lead through continual disruption.

In the Middle East, this sentiment is even more pronounced. Our regional research shows that 82 per cent of organisations have actually accelerated their reinvention efforts over the past year, a rate higher than many markets.

C-suite leaders are optimistic, but that optimism is now grounded in the reality that disruption is the operating environment. While 55 per cent of global leaders feel prepared for technological disruption (up from 49 per cent last year), only 44 per cent feel the same about geopolitical shifts, a critical nuance for our region.

Many CEOs say they are “ready for change”. Based on your findings, where is the biggest gap between perceived readiness and actual capability — technology, talent, operating models, or decision speed?

There is a disconnect between perceived readiness and actual capability. The gap is widening. While 82 per cent of leaders expect more change, there is a 24-percentage point gap between their optimism and employee readiness.

When it comes to talent, employees feel significantly less prepared than leaders. At Davos, we emphasised that the future is “Human in the Lead,” not just “Human in the Loop”.

The bottleneck is no longer the tech stack; it is the fact that fewer than one in 10 organisations are fundamentally redesigning job roles to support AI adoption. In the Middle East, where ambition is high, only 9 per cent of companies are currently progressing at scale, proving that the “readiness” often lacks the structural “reinvention” needed to win.

If the AI hype cycle cools or capital tightens, how many companies are truly committed to AI as a long-term capability rather than a short-term experiment? What does your data suggest would be cut first: pilots, infrastructure, or talent?

In our 2026 data, 46 per cent of leaders say they would actually increase AI investments even in the event of a market correction. AI has moved from ‘experiment’ to ‘enduring capability.’ Crucially, 78 per cent of leaders now see AI as more beneficial to revenue growth than cost reduction, up from 65 per cent in 2024.

The strategic imperative for CEOs is clear: if you must trim, start by rationalising fragmented pilots, not by hollowing out your data foundations.

In the Middle East, digital transformation spend is projected to hit $72bn this year, and pulling back on the “Digital Core” now would mean losing a seat at the table during the next 12 months of rapid scaling.

Pulse of Change looks at AI investment intentions, but value creation often lags spend. What separates companies seeing real returns from those still stuck in proof-of-concept mode?

Pulse of Change tells us intent is no longer the issue – nine in 10 leaders plan to increase AI investment – but the shift in 2026 is toward “Agentic AI”, AI that doesn’t just generate content but takes action.

What separates value-creators? They move from “Proof of Concept” to “Proof of Value”. They also fix foundations early. As we discussed at Davos, leader-led learning is the only way to ensure the enterprise understands how to move from task automation to end-to-end process redesign. In the Middle East, “Reinventors” who do this are seeing a 15-percentage point premium on revenue growth compared to their peers.

Accenture’s research mirrors leadership views with employee sentiment. Where are leaders misreading the workforce, particularly on reskilling versus external hiring, and what risks does this create heading into 2026?

Leaders are overestimating how ready their people feel. While 86 per cent of leaders say they are preparing their workforce for AI agents, only 24 per cent of organisations have actually embedded continuous learning.

Heading into 2026, the risk is a “resilience illusion.” AI is not the enemy of the workforce; the challenge is companies choosing to restructure without reskilling. In the Middle East, talent is cited as the #1 way the landscape has shifted, yet the “readiness gap” persists. Winners will be those who treat reskilling with the same capital rigour as a cloud migration.

Looking across sentiment, investment, and talent plans, what is the single strategic mistake companies are most likely to make over the next year, and what should leaders be doing differently right now?

A common strategic oversight would be investing in AI while ignoring the “Human in the Lead” philosophy. Leaders risk mistaking a “tech-heavy” roadmap for a “future-ready” one.

Leaders need to match their AI investment with investment in people and organisational design. Right now, they should be doing three things: First, move beyond pilots to scale “Agentic AI” in core domains; second, close the 24-percentage point gap in leader-employee perception through radical transparency; and third, treat the “Digital Core”— data and cloud — as a sovereign asset for regional competitiveness.

UAE exempts certain sports entities from corporate tax under new cabinet decision

Under the new decision, international sports entities, sports entities, and supporting ancillary entities operating on a non-commercial basis will be eligible for the exemption

Neesha Salian
Neesha Salian

10 February, 2026

UAE exempts certain sports entities from corporate tax under new cabinet decision
Image: Supplied

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The UAE Ministry of Finance said it has issued Cabinet Decision No (1) of 2026, granting a corporate tax exemption to certain sports entities, under Federal Decree-Law No 47 of 2022 on the taxation of corporations and businesses.

The ministry said the decision is intended to support the sustainable development of the UAE’s sports ecosystem, align the sector with international best practices, boost its contribution to the national economy, and strengthen the country’s position as a global hub for modern sports systems.

Under the new decision, international sports entities, sports entities, and supporting ancillary entities operating on a non-commercial basis will be eligible for the exemption.

Sports entities need to qualify for corporate tax exemption

To qualify, entities must have the promotion, management, or development of one or more sports at the international or regional level as their primary objective, and must be responsible for organising or coordinating such sports.

Eligible entities must also be recognised by the Ministry of Sports or another competent sports authority.

The decision stipulates that these entities may not engage in business activities other than those directly related to their principal objective, and that all income and assets must be used exclusively to serve that objective or to cover necessary and reasonable related expenses.

The cabinet decision further requires that no part of an entity’s income or assets be used for the personal benefit of any shareholder, member, trustee, founder, or settlor, unless the beneficiaries are qualifying public benefit entities, government entities, government-related entities, or other approved sports entities.

To obtain the tax exemption, sports entities must apply to the Federal Tax Authority and submit supporting documents, data, and information to verify eligibility.

The ministry said the framework is designed to ensure that tax-exempt status is limited to entities that play a genuine role in developing sports in the UAE, while adhering to transparency, public interest, and non-profit principles.

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