Danish café chain 'Joe & The Juice' launches in Dubai, opens three outlets
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Danish café chain ‘Joe & The Juice’ launches in Dubai, opens three outlets

Danish café chain ‘Joe & The Juice’ launches in Dubai, opens three outlets

UAE is set to welcome ten health-conscious ‘Joe & The Juice’ stores and cafes by 2024 

Zubina Ahmed
Joe & The Juice

Dominating the global juice market with more than 300 stores across 16 countries, health-conscious brand  ‘Joe & The Juice’ has opened three flagship stores and cafes in Dubai. Considered to be one of the fastest-growing F&B brands in the world including stores in the UK, USA, and Sweden among others, the Copenhagen-born cafe chain is now located at Dubai Design District, Mall of the Emirates and Galleria Mall.

Veda Inc and its subsidiary, Lavoya, first announced the signed franchise agreement with  Joe & The Juice in April. Lavoya was co-founded by Walid Hajj and Fahad Alhokair in 2021. Established with the purpose of significantly transforming dining experiences, Lavoya introduces new and experiential casual dining concepts to reshape the F&B industry in the region.

Joe & The Juice was founded as a juice bar and coffee concept in Copenhagen, Denmark, by Kaspar Basse in 2002, and has grown into the first truly global healthy-eating lifestyle brand. Offering an array of fresh juices, healthy shakes, and coffee options, the franchise has quickly established itself as a go-to outlet of choice for a younger, stylish customer base.

Walid reiterated, “We are showcasing the brand well in prime spots. The first three outlets are all corner locations that will show the brand at its full potential. Our two stores in Dubai Design District and Mall of the Emirates are the two best stores in terms of revenue in the whole system, and we achieved that in the short time of five weeks since the opening.  We have a major growth plan for the brand with plans to roll out a total of ten stores across the UAE in its first two years of operations and with the aim of opening 50 in the next 10 years in the UAE.”

Besides, Joe & The Juice, Lavoya currently has three brands in its portfolio. Leading Lebanese street food Barbar and Los Angeles born fast-casual hit Dave’s Hot Chicken. Walid added, “With our brands, we aim to make Lavoya the franchise partner of choice for international brands. We aim to execute our brand to the best of our abilities. We will ensure that no expense is saved, especially in the beginning, until we establish the right experience for our clients. We will avoid the buzz term localisation of the menu early on. We will make sure we hire and maintain the best team possible and are not afraid to take risks. We are not afraid of failure. In the cases of if and when we do not succeed, we will take our learning and use it for the future success of the company.”

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