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Astra Tech rebrands PayBy to ‘botim money’, aligns with overall strategy

The rebrand to botim money is key to Astra Tech’s journey to unify its fintech capabilities, deepen AI integration and expand financial inclusion

Neesha Salian
Neesha Salian

07 October, 2025

Astra Tech rebrands PayBy to ‘botim money’, aligns with overall strategy
Image: Supplied

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Astra Tech, the UAE-headquartered consumer technology company, has announced the rebranding of PayBy, the platform powering botim’s financial services, to ‘botim money’, consolidating its fintech offerings under a single, consumer-facing brand.

The move marks a major step in Astra Tech’s strategy to simplify financial access for millions across the region while enhancing user experience and everyday accessibility.

Originally launched as the UAE’s first free VoIP calling app, botim now has more than 150 million users globally and has evolved into a key player in embedded finance.

The platform supports the UAE’s national push toward a cashless economy, aligned with the Dubai Cashless Strategy 2026 and the Central Bank of the UAE’s National Financial Inclusion and Literacy Policies Forum.

“botim money is more than just a new brand name or mere product integration, it’s a reflection of our increasing commitment to financial inclusion and innovation at scale, and our way of turning connectivity into access,” said Dr Tariq Bin Hendi, board member at Astra Tech and CEO of botim. “We first earned the trust of millions through communication. Now, we are transforming that into financial value. The users we connected are now the users we empower.”

botim money retains dual authorisation

Licenced by the Central Bank of the UAE, botim money retains its dual authorisation to operate as both a retail payment services provider and a stored value facility.

The platform enables users to perform local and international transfers, access prepaid cards, lending products such as send now, pay later (SNPL), and investment options including National Bonds and gold.

Astra Tech has also launched ‘botim money for Business’, a B2B solution offering payment infrastructure for regional enterprises, including secure salary disbursements, POS systems, and wage protection system (WPS) compliance.

The rebrand, guided by a new design philosophy dubbed the ‘Blueprint of Simplicity’, aims to make managing finances as seamless as messaging a friend, with services reorganised based on real user behavior.

To mark the transition, botim unveiled a nationwide brand campaign anchored in the hand sign for love, reimagined to symbolise money – a gesture intended to connect finance with emotion.

Developed and owned by Astra Tech, the consumer arm of the G42 ecosystem, botim represents how the group translates its AI expertise from sectors like healthcare and energy into consumer applications.

In other news, in August, O Gold, the UAE’s first Emirati app for fractional gold and silver ownership, has partnered with botim, Astra Tech’s flagship AI-powered fintech and communication platform, to integrate gold investment services into the botim ecosystem.

The partnership, backed by an agreement signed in 2023, makes botim the first fintech in the UAE to officially offer gold investment solutions, reinforcing its position in the region’s expanding digital finance sector.

Users can now buy, sell, and manage digital gold starting from 0.1 grams directly within the botim app.

Majid Al Futtaim to bring VOX Cinemas, 7 lifestyle brands to Diriyah Square

Diriyah Square, designed as a pedestrian-focused lifestyle and retail district, is part of the broader Diriyah development, which is forecast to contribute $18.6bn to the kngdom’s GDP

Neesha Salian
Neesha Salian

07 October, 2025

Majid Al Futtaim to bring VOX Cinemas, 7 lifestyle brands to Diriyah Square
Image: Supplied

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Majid Al Futtaim Holding has partnered with Diriyah Company to launch a state-of-the-art VOX Cinemas multiplex and seven premier lifestyle retail brands at Diriyah Square, marking the company’s first lifestyle and entertainment presence in the high-profile precinct.

The agreement will introduce flagship stores for lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch, and Hollister, collectively covering 5,534.48 square metres.

VOX Cinemas will anchor the entertainment offering with 7,632.93 square metres, bringing the total gross leasable area to 13,167.41 square metres.

The project includes the first standalone Shiseido store in Saudi Arabia.

Diriyah Square: A key lifestyle and retail district

Diriyah Square, designed as a pedestrian-focused lifestyle and retail district, is part of the broader Diriyah development, which is forecast to contribute $18.6bn to the kngdom’s GDP, generate nearly 180,000 jobs, and house around 100,000 residents once completed.

Jerry Inzerillo, group CEO of Diriyah Company, said: “Their decision to bring this exceptional portfolio of brands, including three flagship stores, is a testament to the confidence the retail community has in our vision.”

Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, added: “Our partnership with Diriyah reflects our commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the kingdom’s Vision 2030. We are confident in shaping Diriyah Square into a vibrant destination that blends modern retail with the rich traditions of the kingdom.”

The development follows a $600m contract awarded to Salini Saudi Arabia for construction of Diriyah Square, which will sit above one of the world’s largest underground car parks, accommodating over 10,500 vehicles.

JLL to advise on Riyadh Metro leasing in partnership with RCRC

Under the agreement, JLL will develop and manage the retail strategy for 733 commercial units across 85 metro stations and 2,900 bus stops

Neesha Salian
Neesha Salian

07 October, 2025

JLL to advise on Riyadh Metro leasing in partnership with RCRC
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The Royal Commission for Riyadh City (RCRC) has appointed global real estate advisory firm JLL as the leasing advisor for the commercial network of Riyadh Metro, in a move aimed at transforming the kingdom’s new transit hubs into major commercial destinations.

Under the agreement, JLL will develop and manage the retail strategy for 733 commercial units across 85 metro stations and 2,900 bus stops.

The firm will handle tenant mix planning, leasing management, rental rate analysis, and the full leasing cycle, including competitive tenders for retail outlets, ATMs, and click-and-collect kiosks.

Riyadh Metro to serve 3.6 million commuters every day

Riyadh Metro, part of Saudi Arabia’s Vision 2030 urban transformation, is a six-line network expected to serve 3.6 million daily commuters.

The commercial spaces are designed to integrate retail and dining into the city’s public transport experience, offering strong exposure for brands and new investment opportunities.

“Our strategic partnership as the leasing advisor for the Riyadh Metro commercial network is a powerful affirmation of JLL’s commitment to championing Saudi Arabia’s Vision 2030,” said Dana Williamson, head of Offices and Business Space for MENA at JLL. “We look forward to working alongside the RCRC to attract leading brands and maximise commercial viability.”

The leasing process will follow a transparent public bidding framework, with requests for proposals issued through the FORAS platform.

Wio Bank surpasses Dhs50bn in deposits as digital banking gains ground

The Abu Dhabi-based digital bank said deposits have nearly doubled year-on-year, reflecting a strong shift in how individuals and businesses in the country manage their finances

Neesha Salian
Neesha Salian

06 October, 2025

Wio Bank surpasses Dhs50bn in deposits as digital banking gains ground

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Wio Bank said on Monday it has crossed Dhs50bn ($13.6bn) in customer deposits, less than three years after its launch, as digital banking adoption accelerates across the UAE.

The Abu Dhabi-based digital bank said deposits have nearly doubled year-on-year, reflecting a strong shift in how individuals and businesses in the country manage their finances. The milestone underscores Wio’s growing role in the UAE’s push to become a global fintech hub.

Wio’s customer base expanded 72 per cent over the past year, driven by a 93 per cent rise in personal banking customers and 42 per cent growth in business clients.

Wio bank credits customer-centric approach for growth

The bank attributed the surge to its customer-centric approach, including competitive savings tools, salary-linked benefits, multi-currency accounts, and AI-powered investment features through its Wio Invest platform.

“We set out to help UAE businesses and individuals achieve more of their goals by building a platform that is truly born to back you,” said Jayesh Patel, CEO of Wio Bank . “This milestone reflects the trust our customers have placed in us and the shift towards digital-first, customer-centric banking.”

Read: CEO Jayesh Patel on Wio Bank’s rise in UAE’s digital banking space

Wio Bank said it plans to continue expanding its digital offerings and partnerships to support a more integrated and innovation-led financial ecosystem.

Mall in the ‘Forest’: More on Dubai’s newest shopping destination

The mall will be the first forest-integrated retail space in the region, offering a unique blend of nature and commerce

Nida Sohail
Nida Sohail

06 October, 2025

Mall in the ‘Forest’: More on Dubai’s newest shopping destination
Image credit: Majid Al Futtaim/Website

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Majid Al Futtaim, the prominent shopping mall, communities, retail, and leisure conglomerate in the Middle East, Africa, and Central Asia, has announced the launch of Ghaf Woods Mall, a flagship shopping and leisure destination in Dubai. Announced on October 6, the mall will be the first forest-integrated retail space in the region, offering a unique blend of nature and commerce.

Read more-Sheikh Zayed road gets direct link to Mall of the Emirates: What motorists need to know

The new mall will anchor the Dhs15.4bn Ghaf Woods residential community, representing a pioneering step in biophilic retail design, a concept that integrates natural elements into built environments to improve visitor well-being and engagement.

“Ghaf Woods Mall is set to mark a bold new era in retail and community placemaking; an unprecedented landmark nestled within a forested landscape,” said Ahmed El Shamy, CEO of Majid Al Futtaim Development.

“From design to delivery, the ‘Mall in the Forest’ highlights our unwavering commitment to environmental innovation and excellence.”

Strategically located on Sheikh Mohammed Bin Zayed Road (E311), the mall will offer a curated mix of retail, dining, and entertainment set against immersive natural surroundings. The development is geared toward attracting flagship and anchor tenants looking to establish an early presence in a premium, high-growth district.

Ghaf Woods Mall is set to become the 30th mall in Majid Al Futtaim’s portfolio, its 19th in the UAE, and the first in the region to showcase the future-ready evolution of retailing.

Expanding footprint in Saudi Arabia with Diriyah Square partnership

In a parallel move that further expands its regional footprint, Majid Al Futtaim Holding has also announced a landmark partnership with Diriyah Company, bringing a state-of-the-art VOX Cinemas multiplex and a handpicked selection of seven top-tier brands to Diriyah Square, Saudi Arabia’s emerging luxury lifestyle hub.

The agreement establishes Majid Al Futtaim as the first major lifestyle and entertainment partner at Diriyah Square and marks a significant milestone in the development of the destination. Covering a total of 13,167.41 square metre, the offerings will include 7,632.93 square metre for VOX Cinemas and 5,534.48 square metre for retail space, featuring an elevated mix of fashion, home furnishings, and beauty outlets.

Notably, the deal introduces the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. Additionally, flagship stores for lululemon, Crate & Barrel, and Abercrombie & Fitch will debut at Diriyah Square, alongside new locations for AllSaints, CB2, and Hollister.

The agreement was formally signed at Diriyah Company’s headquarters by Jerry Inzerillo, Group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, with senior leadership from both companies in attendance.

A strategic alignment with Saudi Vision 2030

Speaking on the significance of the partnership, Jerry Inzerillo noted, “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah is a testament to the confidence the retail community has in our vision.”

Echoing the sentiment, Ahmed Galal Ismail highlighted the alignment with Saudi Arabia’s national goals: “Diriyah is poised to become a global beacon of culture, heritage, and innovation. We are proud to contribute to this transformative national project. With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in helping shape Diriyah Square into a vibrant, pedestrian-first destination.”

When completed, Diriyah Square will feature over 400 of the world’s leading retail brands, luxury boutiques, and dining concepts, all within a pedestrian-centric precinct designed to integrate culture, leisure, and commerce. The broader Diriyah development, a centerpiece of Saudi Vision 2030, is expected to contribute $18.6bn (SAR70bn) to the kingdom’s GDP, create nearly 180,000 jobs, and house approximately 100,000 residents.

This latest partnership comes on the heels of a $600m (SAR2.249bn) construction contract awarded to Salini Saudi Arabia Co. Ltd., covering critical infrastructure work for the Diriyah Square development, including one of the world’s largest underground parking facilities with over 10,500 spaces.

A cohesive regional strategy

Together, the Ghaf Woods Mall launch in Dubai and the strategic expansion into Diriyah Square reflect Majid Al Futtaim’s aggressive regional growth strategy and continued commitment to redefining retail, leisure, and entertainment experiences across the Middle East.

Both initiatives underscore the group’s ability to blend innovation with cultural and environmental awareness, while tapping into high-growth markets and national transformation agendas such as Saudi Arabia’s Vision 2030 and Dubai’s urban development masterplans.

With a mix of biophilic design in Dubai and luxury integration in Diriyah, Majid Al Futtaim is not just building malls, it’s curating next-generation lifestyle destinations poised to shape the future of regional retail.

Blackstone, Abu Dhabi’s Lunate form $5bn logistics platform for GCC expansion

Targetting $5bn in high-quality warehouse assets, GLIDE will focus on greenfield developments, selective portfolio acquisitions, and sale-and-leaseback transactions

Neesha Salian
Neesha Salian

06 October, 2025

Blackstone, Abu Dhabi’s Lunate form $5bn logistics platform for GCC expansion
Image: ADGM/ For illustrative purposes

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Blackstone, the world’s largest alternative asset manager, and Lunate, the Abu Dhabi-based global investment management firm with more than $110bn in assets under management, have partnered to invest in logistics assets across the Gulf Cooperation Council (GCC).

The two firms will establish Gulf Logistics Infrastructure Development Enterprise (GLIDE), a new platform focused on developing, acquiring, and managing Grade A logistics assets across the GCC.

Blackstone, which owns more than 1.2 billion square feet of logistics assets globally, will combine its global experience with Lunate’s regional investment network and expertise.

Additional strategic partners from the GCC are expected to join GLIDE, which will operate with dedicated teams across the region to support its growth.

Blackstone and Lunate platform, GLIDE, will focus on greenfield developments

The partners said demand for logistics space in the GCC is expanding rapidly, driven by economic growth, the rise of e-commerce, and manufacturing activity. However, a shortage of modern, efficient Grade A logistics facilities that meet international standards has created strong investment opportunities.

Targetting $5bn in high-quality warehouse assets, GLIDE will focus on greenfield developments, selective portfolio acquisitions, and sale-and-leaseback transactions with leading regional businesses.

“The profound economic transformation underway in the GCC, driven by pro-growth policies, favourable demographic shifts and broad-based economic diversification, is creating powerful momentum for sectors like logistics,” said Jon Gray, president and COO at Blackstone. “We are thrilled to partner with Lunate to combine our investment expertise and deep logistics experience with their strong GCC presence and capabilities to build GLIDE, a pan-regional logistics platform at scale.”

Khalifa Al Suwaidi, managing partner at Lunate, said, “GLIDE will offer our clients and investors access to compelling investments in high-quality logistics assets and support the development of new infrastructure to drive growth across the GCC. This partnership combines global scale with regional expertise to unlock a market ready for transformation.”

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Astra Tech rebrands PayBy to ‘botim money’, aligns with overall strategy