Home Climate Amit Midha to lead PIF-owned Alat as global CEO Midha, a seasoned business leader with experience across Asia, the US, India, and Singapore, joins Alat from Dell Technologies by Gulf Business February 7, 2024 Image: PIF/ Alat The Alat Board of Directors, chaired by Saudi Crown Prince and Prime Minister Mohammed bin Salman, has named Amit Midha as its global CEO. Midha, a seasoned business leader with experience across Asia, the US, India, and Singapore, joins Alat from Dell Technologies where he spearheaded growth in the Asia Pacific region. Alat, a company dedicated to advanced manufacturing, aims to be a global leader in electronics and advanced industrials. Leveraging Saudi Arabia’s renewable energy resources, the project promises sustainable production, empowering both the private sector and international technology manufacturers. Read: Alat: PIF’s new advanced tech firm to drive economic shift #Alat will transform the global industries of electronics and advanced industrials by creating a sustainable manufacturing hub, leveraging the Kingdom´s abundant clean energy resources.https://t.co/d1sW0xFU0v#TomorrowMadeBetter pic.twitter.com/sSxsHeFMzi — Alat | #TomorrowMadeBetter (@alat_tech) February 6, 2024 Midha to focus on sustainable operations “We will passionately use technology to transform business with cutting-edge AI and Industry 4.0 practices,” Midha declared. “Sustainability will be at the core of everything we do, not just by using clean energy, but by applying these practices across operations, logistics, and supply chains.” Alat will focus on transforming global industries through seven business units and 34 product categories, ranging from smart devices and appliances to healthcare technologies, smart buildings, and next-generation infrastructure components. The semiconductors unit will develop chips in power, perception, and processing segments, crucial for smart devices, medical applications, and factory automation. To fulfill its mandate, Alat plans to partner with leading global corporations, fostering innovation and industry transformation. The initiative emphasises commitment to clean energy and sustainable practices, attracting companies seeking to reduce their carbon footprint and adopt carbon-zero manufacturing. The project underscores Saudi Arabia’s ambitions to diversify its economy beyond oil and gas. By attracting tech giants and promoting advanced manufacturing, Alat aims to create investment opportunities, empower the private sector, and shape the future of the kingdom’s industrial landscape. Fun fact Alat is derived from the word “machines” and is relevant to manufacturing, electronics and industrials. Rooted in Arabic, the Alatlogo and wordmark blends traditional Salmani architecture references with modern design elements positioned as a contemporary brand for the next generation. Tags ALat Amit Midha Manufacturing PIIF Saudi Arabia Sustainability Technology You might also like Saudi Crown Prince not attending Russia’s BRICS summit Etihad Rail goes green with massive solar project Rawabi Holding, World Wide Generation new JV to drive sustainability Saudi Arabia’s PIF acquires 40% stake in Selfridges Stores