AD Gaming partners with Attarius Network to underpin Abu Dhabi’s gaming sector

Abu Dhabi’s AD Gaming has signed a partnership agreement with tech firm, Attarius Network, to encourage blockchain gaming in the emirate.

Both entities will help game developers tokenise in-game assets, allowing gamers to generate revenue through trading in-game NFTs.

The crypto and blockchain firm, Attarius, aims to build an all-in-one NFT ecosystem for the gaming industry and digital artists, Abu Dhabi Government Media Office reported.  The agreement will add value for both gaming businesses and gamers across the world from Abu Dhabi by integrating blockchain platforms, digital assets, and non-fungible tokens (NFTs) into the gaming industry.

.@abudhabi_gaming has partnered with local crypto and blockchain firm Attarius Network, to grow blockchain gaming in the emirate and support local developers to monetise gameplay, further expanding #AbuDhabi’s growing gaming industry. pic.twitter.com/5CXvizyypk

— مكتب أبوظبي الإعلامي (@admediaoffice) February 7, 2022

Through the agreement, Attarius will help game developers in the emirate develop blockchain-based games, create game tokens and NFTs, provide a platform for developers to launch their game projects, and manage the blockchain ecosystem.

Blockchain technologies-enabled games will offer gamers ‘play-to-earn’ options – monetising their gameplay through the in-game exchange of NFTs or the completion of objectives in exchange for cryptocurrencies or tokenised in-game resources. Blockchain gaming represents one of the fastest-growing segments of the nearly $200bn global gaming industry, the statement added.

James Hartt, director of strategic initiatives and business development at AD Gaming, said: “Play to earn gaming based on blockchain technology is a major trend within the industry and has seen a significant amount of funding across the globe. As a world-leading destination for gaming businesses of all sizes, we are proud to offer a comprehensive ecosystem that allows game developers and publishers to capitalise on both the traditional and innovative segments of the gaming sector.”

“Together with AD Gaming, we will be providing our blockchain expertise to local talents and studios, supporting the success of their projects through the integration of blockchain technologies, smart contracts, NFT’s and cryptocurrency,” added Hussain Alomaeirah, co-founder, chairman and managing director at Attarius Network. “By educating gaming businesses on the benefits of incorporating blockchain and NFTs to their titles we will help to guide the next phase of growth in this exciting sector.”

AD Gaming was launched last year to bring together various organisations to build a gaming and esports ecosystem in the emirate. The initiative is supported by twofour54, Unity Technologies, Flash Entertainment, UAE Pro League, Emirates Esports Association, the Media Zone Authority, and Attarius Network.

Read: AD Gaming formed to further gaming sector in Abu Dhabi

The Ras Al Khaimah Economic Zone (RAKEZ) too introduced gaming business setup packages last year that cover 18 core and support service activities.

Read more: Ras Al Khaimah launches gaming business packages with 3-year UAE residency visas