Dubai-based retailer Landmark Group has launched seven new e-commerce websites for each of its brands, it revealed on Monday.
The company has replaced its existing online portal LandmarkShops.com with seven individual, brand websites including HomeCentre.com, BabyshopStores.com, MaxFashion.com, SplashFashions.com, ShoeMartStores.com, LifestyleShops.com and CentrepointStores.com.
It has also unveiled iPhone and Android apps for each of the seven brands.
The seven brands will offer 55,000 products in total.
The new sites include features like cash on delivery and one-click shopping with FastPay.
They will also feature a new ‘Favourites’ option which will allow shoppers to save their favourite products to buy later.
Customers can add their purchases across the sites into one universal basket and complete their shopping in a single checkout, Landmark said in a statement.
If people have shopped with LandmarkShops in the past, their accounts will remain unchanged. This includes their profile details, payment particulars, brand preferences, order history and Shukran preferences.
Existing customers can also continue to sign in and shop using their current username and password.
Savitar Jagtiani, Business head, E-commerce, Landmark Group, said: “Shopping our many brands in just one checkout continues to keep our customer experience both simple and convenient.
“This is the next chapter in our group’s e-commerce and omni-channel growth strategy.”
The company launched LandmarkShops.com in December 2012, initially offering 1,200 products across three brands.
It soon grew to include all the seven brands with the group seeing a 300 per cent year-on-year e-commerce growth in the site’s third year of operations.
Over the next three years, the Landmark Group aims to grow its e-commerce business “significantly” and to “better bridge the gap between online and offline shopping,” the statement said.
The company plans to introduce more omni-channel features, bring more brands online, launch the platform in other territories and offer an Arabic language version.
The GCC region is seeing a rapid boost in online spending.
The region’s e-commerce market is expected to grow to $20bn by 2020 from $5.3bn in 2015, according to a recent report by global consultancy AT Kearney.