Why appealing to Gen Z is critical for technology brands today
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Why appealing to Gen Z is critical for technology brands today

Why appealing to Gen Z is critical for technology brands today

In an exclusive interview, Ivan Wu, chief executive officer at OPPO GCC explains why Reno7 Pro 5G is a smartphone designed for the youth

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Gen Z

In your point of view, why is appealing to the Gen Z audience critical to technology brands today? What features on the Reno7 are appealing to them?
Gen Z, much more than previous generations, focus on utilising multimedia capabilities such as internet browsing, music and video, to reflect their authentic selves. In addition, this generation always aims to maximise the average number of activities performed on their smartphone. For the Gen Z consumer, the Reno7 Pro 5G gives them the perfect opportunity to express themselves.

The OPPO Reno7 Pro 5G features flagship-level 5G performance powered by the MediaTek Dimensity 1200-MAX. Meanwhile, a 12GB+256GB memory, 4500mAh battery and 65W SuperVooc guarantee an extraordinary, long-lasting, and smooth experience.

Why is providing 5G technology so important to OPPO?
From its inception, OPPO has been a pioneer in 5G technology and, as an innovative company of several world-firsts, maintained the same innovative spirit in the field of 5G, marking multiple industry-first achievements. OPPO 5G milestones include being the first commercial 5G smartphone in Europe, hosting the industry’s first 5G VoNR over SA on a commercial device and being the UK’s First Live 5G SA network, driving the transition from NSA to SA.

OPPO’s mission for 5G is to make the network globally accessible to all, as part of its ‘Technology for Mankind, Kindness for the World’ brand vision.

In H1 of 2021, global technology market analysts Canalys revealed that OPPO had made great strides in this vision, ranking first in 5G global shipments among Android manufacturers, showcasing its ongoing commitment to commercialising 5G around the globe.

Why would you consider the Reno7 Pro 5G to be a smartphone designed for youth?
Growing up in a fully immersed digital world, Gen Z seeks quality when it comes to photography. When creating our newest smartphone, it was important to focus on innovation in photography, while also seeking the best performance levels possible.

When using the Reno7 Pro 5G, users can expect higher internet speeds, phenomenal performance and fast charging alongside the exceptional photography and videography features users would expect from the OPPO brand.

How does the Reno7 Pro 5G’s deliver an outstanding photography experience?
Powered by the new flagship portrait camera system built around two imaging sensors – the IMX709 and the IMX766 – the Reno7 Pro 5G delivers a generational leap in portrait image performance, offering unlimited possibilities in photo and video at the touch of a button. The Reno7 5G is the portrait expert, capable of capturing DSLR-like portraits through features such as portrait mode, bokeh flare portrait video, and more.

In what ways does the MediaTek partnership align with OPPO’s overall strategy for the future?
OPPO aims to bring to life its brand proposition of ‘inspiration ahead’ in every strategic partnership and this one is no different. OPPO is determined to continue to innovate and inspire visionary change in the technology industry; with the support of partners like MediaTek, OPPO can continue to offer the latest technological advancements to its customers in the region and across the globe.

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