Jewellery with meaning: How Amreen Iqbal helps make moments more memorable

In this episode, we sit down with Amreen Iqbal, founder and designer of Piece of You, a personalised jewellery brand that’s redefining what it means to wear something meaningful.

Raised in the world of gold and gems, and mentored by her father — Pure Gold Jewellers’ Firoz Merchant — Iqbal shares how she turned a lifelong passion into a thriving business. From capturing life’s most emotional moments in gold to standing out in a competitive industry, she talks legacy, family, entrepreneurship, and why being “uniquely you” is at the heart of her brand.

She also shares details on her latest collections and expansion plans.

Read: How jewellery brand Piece of You’s Amreen Iqbal is ‘blinging it on’