UAE's ADIB, Visa partner to boost adoption of digital payments
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UAE’s ADIB, Visa partner to boost adoption of digital payments

UAE’s ADIB, Visa partner to boost adoption of digital payments

ADIB and Visa’s partnership will drive the growth of digital payments through data-led solutions and deliver differentiated products in the market

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Abu Dhabi Islamic Bank (ADIB) has signed an exclusive agreement with Visa to boost the adoption of digital payments among its clients in the UAE.

ADIB will begin aligning all of its covered card and debit card portfolios to the Visa network, where Visa has secured exclusivity over ADIB’s entire card portfolio, including premium products such as Visa Infinite Privilege, Visa Infinite and Visa Signature.

ADIB and Visa have worked together for two decades, with ADIB being one of the first banks to introduce the UAE’s first biometric authentication solution for e-commerce transactions with Visa.

Mohamed Abdelbary, ADIB Group CFO said: “Deepening our partnership with Visa will speed the delivery of solutions for our individual and business banking customers and will enable us to create payment offerings that are unmatched in value and scale, enhancing our customers’ lives. Enhancing our digital capabilities and secure payment is an increasing area of focus for us as we are constantly working towards developing advanced solutions that enable our customers to make payments digitally, in a safe and secure manner.”

The renewed partnership will see both entities continuing to work together to drive the growth of digital payments through data-led solutions, deliver differentiated products in the market using innovative platforms, deepen customer engagement with experiential offerings through Visa’s sponsorship assets, and drive operational efficiencies and cost reduction through Visa’s risk and data solutions.

Dr Saeeda Jaffar, SVP and group country manager for GCC region, Visa, said: “Over the years, we have worked together with ADIB to develop exclusive products and programmes that deliver seamless, secure, and rewarding payment experiences to ADIB cardholders. We remain committed to growing digital payments, bringing more innovative products to market, and delivering customer-centric solutions to benefit cardholders.”

In recent news, ADIB launched its first application programming interface (API) developer portal. The new ADIB API developer portal will drive open banking in the market, allowing fintech developers to build new products that interact with the lender’s platforms.

Read: Abu Dhabi’s ADIB launches API developer portal to drive open banking

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