Home lists Top 100 most powerful Arabs 2022 Ronaldo Mouchawar Co-founder, Souq.com/ Vice president, Amazon MENA Origin: Syria Residence: UAE Sector: Retail Mouchawar’s success story is an inspiring case study for entrepreneurs. He founded Souq.com in 2005. Its impressive success attracted the attention of Amazon, which acquired it for around $580m in 2017. Mouchawar, who now serves as the regional head of Amazon, has continued to grow the brand’s reach and presence, particularly during the pandemic, with Amazon.ae delivering goods from the UAE to customers in Bahrain, Kuwait, and Oman. In September 2021, Souq.com rebranded as Amazon.eg in Egypt, marking the last local operation to shift its platform after it became part of global e-commerce giant. Souq.com was rebranded as Amazon.sa in Saudi Arabia in 2020 and in 2019, in the UAE.