Home lists Top 100 most powerful Arabs 2021 Mohamed Alabbar Founder, Emaar/Noon.com Origin: UAE Residence: UAE Sector: Real Estate/ Retail The Covid-19 pandemic gave an unexpected impetus to the e-commerce industry and regional online retailer noon.com rose up to the occasion. From launching grocery platform noon Daily and on-demand app nownow during the lockdown in 2020 to opening a massive new customer fulfilment facility in EZDubai this year, Alabbar has driven the platform’s growth. In line with adapting to the changing times, Alabbar’s Emaar announced plans earlier this year to merge its properties and malls divisions to improve liquidity and maximise earnings. In July, Emaar also suspended the use of all job titles as part of measures aimed at focusing on ‘talent not titles’.