Home lists Top 100 most powerful Arabs 2021 Huda Kattan Founder, Huda Beauty Origin: Irag/US Residence: UAE Sector: Culture and Society Beauty mogul Kattan announced her decision to step down as CEO of her brand Huda Beauty in September 2020. But that has not dented her popularity or deterred her from commanding a prodigious social media presence. The makeup artist and blogger, who has 48 million followers on Instagram alone, started a skincare line in 2020 and continues to build her influence. Kattan, whose job-loss in 2009 led to her beauty blog a year later, ranked 47th in the Forbes 2020 list of America’s richest self-made women, with a net worth of $510m.