#Matthias Albrecht

Martin Nydegger, CEO of Switzerland Tourism

How Switzerland’s tourism industry is gearing up for a comeback

Switzerland has been the bellwether and thermometer for the health of Central European tourism. It’s beginning to climb out of one of its most challenging years ever, with Switzerland Tourism CEO Martin Nydegger bullish about a strong recovery

Switzerland Tourism

How visitors from the GCC can turnaround the Swiss tourism industry

The Swiss tourism industry, rattled by the Covid-19 pandemic, is plotting a hard-fought comeback beginning this winter