Here are insights into changing consumer behaviours, influence of digital platforms and key shifts shaping the kingdom’s brand landscape
Courses in an online MBA are designed to be accessed from anywhere in the world, providing access to a global network of faculty and peers
Some of the most obvious hurdles are cash flow issues, a lack of research and ineffective marketing
Marketing firm Conceptual ERA is drawing on the UAE’s strengths and a combination of social media, unique campaigns and targeted content to enhance its regional presence
Many businesses have yet to fully realise the potential of AI technologies to listen, comprehend, forecast and learn about important trends across the entire customer journey
Learning is the only constant, and so upgrading skills from time to time is extremely vital in this fast-changing sector
According to experts, appealing to consumers’ senses boosts the impact of experiential marketing and encourages steadfast customer loyalty
Showcasing your product or service can be a challenge for a small- or medium-sized company so make the right impression on your very first call
Working with outsourced marketing providers allows businesses to measure results that matter and effectively track progress on ongoing campaigns
The first important step is to identify influencers within your industry and narrow this down to those with an audience similar to your own
There’s a rising number of property management firms available to cater to demand, but are they all equal?
From listings and reviews to webchat and improving click-through rates, here are simple tips to help boost your business’ visibility
Harrison joined Epson UK Limited in 2018 as marketing services manager
It’s never too late to get onto social media and leverage the power of those platforms
The regional office is located in Dubai, with Paul Hart appointed as managing director for the MENA region
Marketing has to remain dynamic and adapt to the changing needs of the customers, opines Sunita Hadani, managing director of the Hadani Group of Companies
Motivate Media Group has launched a $1m initiative to support homegrown UAE SMEs with free advertising and marketing
Senior regional marketers from across various industries reveal why and how brands must communicate in the current situation
Serial entrepreneur and leadership trainer Spencer Lodge speaks to Tom Otton, managing partner at Create Media Group, on how brands can enhance their communications strategy during a pandemic
Gulf Business Academy trainer Mark Dickinson says practice and confidence are key to making a pitch successful
Following a series of major changes relating to taxation, legislation and economic performance over the last 12 months, Gulf Business explores how the regional pay packet has been impacted
An insight into earnings in Saudi Arabia from the 2018 Gulf Business Salary Survey
An insight into earnings in the UAE from the 2018 Gulf Business Salary Survey
An insight into earnings in Oman from the 2018 Gulf Business Salary Survey