#loyalty programmes

Apoorv Sood, VP Global Business Development & Partnerships, WebEngage

What does the future hold for customer engagement and loyalty?

Businesses will have to go beyond the traditional norms today if they want to keep their customers engaged tomorrow


How loyalty programmes can safeguard against sophisticated cyberattacks

Loyalty programme fraud costs operators an average of $1bn a year


What you need to know about how airline miles are changing

Introduced nearly 50 years ago, air miles are a way for the industry to make money