#Influencer Marketing

Influencer Marketing

What are the business benefits of working with social media influencers?

The first important step is to identify influencers within your industry and narrow this down to those with an audience similar to your own

Three mistakes brands make when using influencers and how to correct them

There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign

How brands are leveraging influencer marketing to ‘up their game’

Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?