#gEN Z

Gaming metaverse

Insights: Gaming, Gen Z and the metaverse

The gaming world has always been the precursor to what Web3 will bring, and its largest audience, Gen Z, is fluent in this virtual language. The question is: what can the marcomms industry learn from them during the advent of the metaverse?

Gen Z trends Layla Tamim Fatafeat

Insights: The purchasing power of Gen Z is growing

Set to be an economic powerhouse within the next decade, Gen Z already boasts a combined spending power of over $100bn globally

Understanding and empathising with Generation Remote

A subset of born digital workers began their careers during the pandemic, and have only ever known a culture where remote work is the norm

Asus Vivobook K513

Asus VivoBook 15 OLED: Catering to the next generation

The Asus VivoBook 15 OLED is currently available across UAE with a starting price of Dhs3199

Mark Ackerman, Area Lead – Middle East & Africa, ServiceNow - 1[2] copy

Five Gen Z priorities that will shape the future of work

Gen Z remote workers have strong attitudes when it comes to physical and mental health, and they expect employers to appoint leaders that put these issues front and centre