The gaming world has always been the precursor to what Web3 will bring, and its largest audience, Gen Z, is fluent in this virtual language. The question is: what can the marcomms industry learn from them during the advent of the metaverse?
Set to be an economic powerhouse within the next decade, Gen Z already boasts a combined spending power of over $100bn globally
A subset of born digital workers began their careers during the pandemic, and have only ever known a culture where remote work is the norm
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Gen Z remote workers have strong attitudes when it comes to physical and mental health, and they expect employers to appoint leaders that put these issues front and centre
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