#Data Analytics

How data analytics changed companies marketing strategies?

Data analytics has revolutionised the marketing sector by helping brands to deliver more targeted messaging to their customers and measure their campaign ROI.

The role of data analytics in industry 4.0

Efficiency and increased profits are not the only advantages of adopting an Industry 4.0 model

Natalie Fuller is the head of Data Analytics at Cafu

Women’s Voice: The world of data analytics could do with more empathy

The emotional-rational connect is my superpower in growing forward in the male-heavy world of tech and data science, says Natalie Fuller

The role of big data in unlocking the true value of IoT

Data produced by IoT devices is valuable to anyone who understands the potential it holds

Building resilience: your fortune-teller in the cloud

Business leaders need the capabilities and systems to predict future disruption