#Content

Three mistakes brands make when using influencers and how to correct them

There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign

Gulf News Dubai

Dubai-based Gulf News launches paywall for content starting from Dhs1 per week

There are two digital subscription plans being rolled out – Standard Access and Prime Access

Generation Z: How should brands target and engage them?

What you need to know to ensure the future of your brand’s survival

Vikings on STARZPLAY[6] copy

UAE video streaming service Starzplay adds 600,000 subscribers so far this year

The increase was driven by user growth in Saudi Arabia and the UAE during the Covid-19 period