Snowflake to help organisations unlock the power of data at Gitex Global

Snowflake, the data cloud company, has announced its participation at Gitex Global 2022. The company will showcase how its data cloud can help organisations unlock and mobilise their data.

Visitors to this year’s show will experience how Snowflake’s platform powers the data cloud which is built entirely in the cloud to address the challenges and opportunities of multiple industries, including healthcare, media, finance, retail, advertising and manufacturing.

Snowflake will showcase how companies can build applications directly on top of its platform, monetise their data-intensive applications and deploy them directly in the data cloud. Users can then easily enable discovery and collaboration throughout their business using Snowflake as the basis for application development. Through Snowflake, the obstacles to enterprise collaboration are removed, and businesses can embrace the new data sharing economy.

Mohamed Zouari, general manager, Middle East, Turkey, and Africa, Snowflake commented, “At Snowflake, we’re all about the data — easily enabling governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services. As the company celebrates its ten-year anniversary and continues to expand in the UAE and across the region, Gitex provides us with the perfect opportunity to demonstrate the economic impact of Snowflake Data Cloud in the region. We are looking forward to continuing to lead the IT Business Market in the Middle East and our participation in GITEX reaffirms our commitment to the region.”

Earlier this year, Snowflake increased its presence in the UAE with general availability on the Azure region in Dubai. The new deployment meets increasing regional customer demand for its data cloud, enabling local enterprises to maintain proximity to their data, while enabling strict compliance with local data regulations.

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