Shopping festival: Sharjah Summer Promotions begins, up to 75% in discounts

The popular shopping festival, Sharjah Summer Promotions 2023, organised annually by the Sharjah Chamber of Commerce and Industry, began on Saturday, July 1.

The 65-day retail event is offering promotions, mega discounts, entertainment events and prizes.

Considered one of the key events in Sharjah’s annual retail calendar, this year’s edition holds special significance as it celebrates the 20th anniversary of the Sharjah Summer Promotions under the slogan Ya Hala Bsaifna in Sharjah (Welcome Summer in Sharjah).

Highlights of Sharjah Summer Promotions 2023

Residents and visitors will enjoy discounts ranging from 25 per cent to 75 per cent on renowned international brands, along with attractive promotions at shopping malls and stores throughout Sharjah.

Sharjah Summer Promotions 2023 rewards shoppers spending Dhs100 or more with a chance to win a wide range of prizes.

The Sharjah Chamber has allocated vouchers worth over Dhs100,000, as well as hotel packages, tourist packages, and a grand draw for a brand-new Nissan Patrol 2023.

Additionally, shopping malls across the emirate are offering prizes to participants during the shopping festival.

Big milestone

Mohammed Ahmed Amin Al Awadi, director general of the Sharjah Chamber, said that this year, Sharjah is set to immerse itself in a vibrant and festive summer atmosphere during the Sharjah Summer Promotions. “Celebrating its milestone 20th anniversary, the event stands as one of the emirate’s most significant commercial happenings.” Al Awadi added.

Al Awadi noted that retailers and shopping centers are looking forward to capitalise on the heightened spending trends during this season filled with enticing events, discounts, competitive prices, and prizes, as well as a plethora of recreational activities catering to diverse age groups and visitors.

Abdulaziz Mohammed Shattaf, assistant director-general of the Communication and Business Sector at the Sharjah Chamber, stated that this year’s edition will be exceptional in every aspect, reflecting the chamber’s commitment to organising successful festivals and performances throughout the year.

“With over five decades of experience in organising leading economic events, the Sharjah Chamber collaborates with its strategic partners from the public and private sectors to bolster the retail sector, drive economic growth, and encourage businesses both within and outside the emirate to invest, expand, and establish companies,” he said

Shattaf also emphasised the importance of strengthening Sharjah’s tourism presence to solidify its position as the leading attraction in the region.

Ibrahim Rashid Al Jarwan, director of the chamber’s Economic Relations and Marketing Department, said that that shopping festival has become a destination for those seeking a blend of shopping, savings, and cultural experiences, given the emirate’s rich historical and tourist attractions.

Shattaf described it as a golden period for the retail sector, with commercial centres and retail stores actively competing to attract a wide range of visitors and shoppers. They do so by launching compelling offers, competitively pricing their products, and providing extensive discounts, catering to the shopping and entertainment needs of a diverse audience spanning various ages and nationalities.