Dubai reinforced its position as one of the world’s leading destinations for international business events in 2025, securing the rights to host 504 global business events across key economic sectors and professional fields over the next four years. Led by Dubai Business Events (DBE), the official convention bureau of the Dubai Department of Economy and Tourism (DET), the performance represents a 15 per cent year-on-year increase in successful bids, underscoring Dubai’s growing competitiveness as a global business events hub aligned with long-term economic priorities.
The events secured during 2025 are expected to attract 272,262 delegates to Dubai through 2029, marking a 29 per cent increase compared to the 209,545 delegates secured in 2024. The pipeline will deliver direct economic impact across Dubai’s meetings, incentives and conferences segments, while also bringing global expertise, talent and investment opportunities to the city. Beyond tourism metrics, the events are expected to reinforce Dubai’s role as a platform for knowledge exchange, innovation and cross-sector collaboration.
Alongside its future pipeline, Dubai also recorded strong delivery performance in 2025. The city hosted 481 DBE-supported business events, up from 429 in 2024, representing 9 per cent year-on-year growth. These events were delivered as a direct result of DBE-led bids, highlighting the depth and consistency of Dubai’s international and domestic business events calendar. Bid activity also increased, with 747 bids submitted in 2025, compared to 669 in 2024, an 11 per cent rise.
Dubai’s sustained success reflects the strength of its destination proposition and the coordinated efforts of public and private sector stakeholders. The city’s accessibility, safety, world-class infrastructure and proven experience in hosting complex, high-profile international gatherings continue to support its performance. Business events remain a core contributor to the Dubai Economic Agenda D33, supporting Dubai’s ambition to consolidate its position as a leading global city for business and leisure.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Guided by the vision of our leadership, business events continue to play a pivotal role in supporting Dubai’s economic growth, knowledge economy, and global positioning. The strong performance delivered in 2025 reflects the confidence international associations, corporates and incentive planners place in Dubai as a destination that consistently delivers excellence, scale and impact.
“As we look ahead to 2026, we remain focused on deepening collaboration with our partners and stakeholders alike, elevate Dubai’s standing in the global business events landscape, in line with the ambitions of the Dubai Economic Agenda, D33, and to create long-term value for the city, organisers and delegates alike,” he added.
Future-facing global congresses
During the year, Dubai secured several major future-facing global congresses across high-value knowledge sectors. These include the World Engineers Congress 2027 (3,000 delegates), Apimondia 2027 (5,000 delegates), SICOT World Congress 2027 (2,700 delegates), World Congress of Intensive and Critical Care 2028 (4,500 delegates), SPE ATCE Annual Congress 2028 (8,000 delegates), and the World Ophthalmology Congress 2028 (12,000 delegates). A standout win was SIBOS 2029, one of the world’s leading financial services conferences, expected to attract 12,000 delegates to Dubai.
Dubai also strengthened its position in the corporate and incentive segments, securing major global programmes such as The Africa Energy Forum 2026 (2,000 delegates), UNLEASH Middle East 2026 (2,000 delegates), and the Herbalife India President Retreat 2026 (2,500 delegates), reinforcing the city’s ability to attract large-scale, complex events with long-term economic and reputational impact.
To maintain momentum, DBE sustained an active international engagement programme throughout 2025, participating in leading industry platforms including IMEX Frankfurt, IMEX America, IBTM Barcelona, and IBTM World, alongside year-round sales and study missions across priority markets. These efforts ensured Dubai remained top-of-mind among international event organisers across association, corporate and incentive segments.
DBE also continued to strengthen strategic initiatives such as the Al Safeer Congress Ambassador Programme, which mobilises UAE-based subject-matter experts to attract international congresses. Partnerships with global industry bodies including BestCities Global Alliance, IAPCO, ASAE, and ICCA further supported Dubai’s international connectivity and bid success.
The strong year-end performance builds on Dubai’s continued recognition by global benchmarks, including ranking #1 globally for average attendance per association meeting, and #1 in the Middle East and Africa for meetings hosted by ICCA and Cvent. Dubai’s broader competitiveness was further reflected in its rise to fourth place in the IMD Smart City Index 2025, alongside record air connectivity, with Dubai International Airport recording its busiest half-year on record in H1 2025.
As Dubai enters 2026 with a robust forward pipeline of confirmed international business events, the city remains firmly positioned to drive sustained economic impact, global visibility and long-term knowledge-led growth through its business events strategy.
Read: Dubai World Trade Centre to host 71 events in H1 2026