41. Nokia Saudi Arabia
Fending off severe competition from RIM and Apple, Nokia is bent on making mobile devices a lifestyle experience. In September, Nokia’s technology will be incorporated throughout the Social Media Week in Jeddah, connecting attendees through real-time conversation, a location check-in experience and sharing of mobile devices.
42. Mall of the Emirates
This Dubai Mall deserves the Gold Award for Best Digital Marketing Campaign that it received in 2011. The mall has engaged customers, especially on Facebook, using fashion campaigns for women like Style Moments or the virtual looks application that alone won it 30,000 new fans.
Not only does this UAE-based telecom provider offer social media packages to customers, but it also engages them with some highly innovative online campaigns. During Ramadan, for instance, Du initiated social media initiatives with a Holy Quran recitation competition and ‘Ask the Sheikh’ that garnered it huge popularity.
44. Museum of Islamic Art
As a centre for presenting arts of the Islamic world, the museum engages global audiences and serves as a platform for dialogue and cultural exchange. Showcasing a multi-million dollar collection and Qatar as a cultural destination, has propelled the popularity of this Doha-based museum.
45. Al Rajhi Bank
Being one of the largest Islamic banks in the world ensures that you still get close to 10,000 followers, despite not tweeting a lot. With the largest customer base in the Kingdom and 8,400 employees, this Saudi-based bank has clocked in a lot of well-wishers on the social media space.
Being a customer-driven company has led to Wataniya clinching 80 per cent of the mobile market penetration in Kuwait. The telecom’s Facebook and Twitter accounts are constant with activity from cool contests and exclusive promotions to answering queries by customers on products and services.
47. Mojeh Magazine
The fifth fashion-related entry on this list tells us how much importance is given to looking good in the Middle East. Using key placements in premier locations throughout the world, this Dubai-based bi-monthly high fashion and lifestyle magazine sure knows how to keep readers engaged.
48. Vodafone Qatar
Vodafone Qatar is the first and only telecom operator in the Middle East to open its doors to customers exclusively via an online store. This teamed with its trail-blazing online brand engagement programme – an e-commerce website with offerings like number reservations, creative campaigns via Ramadan-Kareem. net, and even a new website for buying and selling SouqIt.com, helps make it one of Qatar’s most popular brands.
49. Qatar Foundation
Qatar Foundation’s social media presence on Facebook, Twitter and YouTube is rare in that it contains information in both Arabic and English. Engaging people using useful information about CSR initiatives, recruitment drives, cultural opinions and economic news, the foundation has launched new social media channels focussed on its partnership with FC Barcelona.
50. Bahrain City Centre
The mall was awarded ‘Best Facebook Page’ on several key merits including unique content, fan interaction and fan engagement including updates and response times. Considering that it’s Bahrain only entry and therefore the country’s most recognisable brand, establishes its position as a leader in the way shopping malls interact and engage with their customers in an effective and informative way.