Dubai airline Emirates has been named the top brand named by consumers in the UAE, according to the a new ranking released by market research group YouGov BrandIndex.
The ‘brand health’ ranking was calculated on the basis of metrics such as impression, quality, value, satisfaction, recommend and reputation.
The list in the UAE features several digital brands as well as two popular retailers.
Top 10 brands in the UAE
8. Apple iPhone
Scott Booth, YouGov’s head of Data Products in MENA said: “The UAE is among the savviest markets in the world when it comes to mobile and online technology, so it is no surprise to see Google, Facebook, Apple, Samsung and related brands reach the top 10 list for Brand Health.
“On the other hand, we can see that Emirates, Carrefour and Almarai, long dominant in their respective sectors, have achieved levels of differentiation, ubiquity and consumer perception that set them apart from their direct competition.”
YouGov also released a list of the brands that saw the most improvement in rankings over the past year.
Apple’s iPhone topped the list, followed by entertainment and shopping destination Global Village.
Top 10 brands that saw the most improvement in rankings in the UAE
1. Apple iPhone
2. Global Village
4. City Walk
9. Pizza Hut
10. Meraas Holdings
YouGov also released global rankings, based on data from across 30 countries, in which tech companies were again found to dominate the list.
Top 10 brands globally
6. Apple iPhone
Ted Marzilli, CEO of YouGov Data Products said: “Tech brands dominate this global list and with good reason. By their very nature, the likes of Google, YouTube and Facebook are open and accessible in most places on earth to anyone with online access.
“The presence of Samsung and Apple iPhone demonstrate that our mobile devices have become the remote controls for our lives. All of the brands in the rankings are mainstream with broad utility at their core – and this is as true of the likes of Toyota and Colgate as it is for WhatsApp and Samsung.”
The data has been collected from July 1, 2016 to June 30, 2017.