Accor Targets KSA Mid-Market Growth

Accor’s latest contract targets underserved sector

Novotel Jeddah aims to open at the end of 2013 after Accor signed a management contract with Sons of Ahmed Saleh Kaki, a family-owned diversified business group.

The 143-room hotel will contain a restaurant and lobby lounge, 350sqm of meeting space, a health club and swimming pool.

It  will be situated in a prime location on Tahlia Street, which is known for its luxury shopping and recreational areas, at the crossing with Madinah Road, the city’s central artery, and close to the Corniche.

Abdulwahab Ahmed Saleh Kaki, Vice President of Saudi Arabia-based Sons of Ahmed Saleh Kaki said together with Accor, it can grow travel and tourism in KSA, particularly in the mid-market segment “that is so far not well served”.

It joins Accor’s rapidly expanding KSA network, which currently includes 12 hotels representing over 3,000 rooms. Recently it signed two new contracts for Sofitel and Suite Novotel hotels in Riyadh, and now has a pipeline totaling eight projects under construction in the Kingdom.

Two Novotel hotels are already operational in Saudi Arabia – Novotel Riyadh Al Anoud and Novotel Dammam Business Park (pictured), whilst Novotel Jizan Corniche is currently under development and due to open 2015.