New 366-room Rove hotel announced at Dubai’s La Mer

The property is scheduled to open in mid-2020



Rove Hotels has announced the launch of a new 366-room property at Dubai’s new beachfront development, La Mer.

Scheduled to open in mid-2020, just ahead of Expo 2020 Dubai, the midscale hotel will feature interconnected rooms – nearly 35 per cent of the total – as well as rooms specially designed for people of determination.

Rooms will also feature artworks by local and international artists.

Facilities include a 24-hour boutique convenience store, outdoor pool, sundecks, a 24-hour gym, 24-hour self-service laundromat and luggage store rooms.

The hotel’s F&B facilities include The Daily, an all-day restaurant serving international cuisine, a lobby lounge, outdoor terrace and beachside food and beverage.

Guests will be offered late check-out at 2pm, a statement said.

Spread across a total of 13.4 million square feet between Pearl Jumeira and Jumeira Bay, La Mer, developed by Meraas, opened in October 2017.

It includes La Mer North, La Mer South and Laguna, with over 100 shops, cafés, restaurants, and beach activities.

The central Laguna area also includes a waterpark with a surf park.

Existing beaches at La Mer have been redeveloped to include showers, toilets with baby changing and access for people of determination, free wifi, information hubs, mobile charging, prayer rooms, four children’s playground areas and over 1,000 parking spaces.

A new cinema and additional retail and dining space are also expected to be added to the development.

Also read: Pics: Meraas’ new Dubai beachfront project La Mer to open this month

Dubai’s La Mer water park to open this month

Rove Hotels was initially developed as a midscale brand by Emaar Properties, but is currently operating as a joint venture between Emaar and Meraas.

It has five properties across Dubai – Rove Downtown, Rove Healthcare City, Rove City Centre, Rove Trade Centre and Rove Dubai Marina.

Upcoming hotels in the pipeline include Rove Mina Seyahi, Rove Al Marjan Island, Rove Aljada Sharjah, one near Dubai Parks and Resorts and Rove King Abdullah Economic City in Saudi Arabia.

Read: New Dubai Mid-Market Brand Rove Plans 10 Hotels By 2020