THE KING OF Vimto in the Middle East, Adel Aujan has a net worth estimated at $3.3 billion, following the 2012 sale of approximately half of his company to Coca Cola for $980 million. Aujan Industries is the region’s largest independent beverage company with three cornerstone brands, Vimto, Rani and Barbican. The company has been aggressively expanding to new markets and his drinks are now sold in 70 countries, with more than 70 per cent of revenue coming from the GCC. Last year, Aujan Coca Cola acquired a majority stake in Lebanon’s National Beverage Company and announced plans for a $100 million fruit juice factory in Egypt.