Interview: Why Honor focused on bringing vlogging solutions to users

What are the competitive advantages of Honor 70 over its competitors?
Testament to our mission to empower people with technology that helps them go beyond and our commitment to solving common consumer pain points, the Honor 70 offers our Middle East consumers a series of software and hardware enhancements and outstanding features, with the overall aim of creating a smarter, more connected world. We believe it provides a compelling option for consumers looking for a best-in-class smartphone that offers innovative vlogging and photography solutions, with a stylish design. Setting a new standard for mobile vlogging, the Honor 70 delivers a giant leap forward in mobile imaging and video performance, bringing users the first ever solo cut vlog mode and a dual primary camera, featuring a 54MP IMX800 super sensing main camera. Being the world’s first mid-range smartphone to adopt the flagship 1/1.49-inch IMX800 sensor, it’s perfect for users who demand innovative technology to help support their creative ambitions. 

Why did you focus on bringing innovative vlogging solutions to users for the Honor 70 smartphone?
With the emergence of video platforms such as TikTok, Instagram and Snapchat, more young people worldwide are prompted to shoot and share more videos. As a result, young consumers are no longer satisfied with only pictures but prefer filming videos to record beautiful and meaningful moments in their lives. With the ambition to deliver impressive consumer features, including fun and intelligent vlogging capabilities, the Honor 70 introduces the first-ever solo cut vlog mode feature. Boasting a specialised person autofocus tracking technology, the solo cut vlog mode allows users to spotlight a specific person in a group video, taking the vlogging experience to a whole new level in the industry. Furthermore, users can switch between front and rear cameras while filming using the multi-video mode, delivering a one-take recording technique commonly used in the film industry. With the flexibility to change between cameras without interruptions, the smartphone gives users greater freedom and flexibility to create video content conveniently and freely.

What is the key strategy for future expansion in the UAE market?
Our focus on the market is to build an image of a global iconic tech brand that provides all scenario products, not just smartphones. As a brand, we focus on building our vision as an all-scenario product company as we plan to bring a range of products, including smartphones, PCs, wearables and audio products, to users in the Middle East in the upcoming months. Currently, in GCC, our products are present in more than 1,000 stores, and we work closely with KDR channels and IR in this region, KDR given maximum preference. We will also focus on building our recently launched e-commerce shop – HiHonor.com, which will provide the customers easy access to our products and services. We will also open an Honor Brand store to develop consumer trust and provide the best services.

What are you doing in terms of service and quality management? 
To enhance customer service in UAE, we recently inaugurated a service and repair centre in partnership with Pedigri Technologies and will soon be launching one more repair centre in the region. Keeping consumer convenience a top priority, the service and repair store offers a one-stop solution to fit all their needs. Honor endeavours to establish a premium brand with quality and experience, by focusing on quality, innovation, and service as the key elements of their strategy. ​ The company continues to push the boundaries of customer service, delivering a human-centric experience that surpasses customer expectations and empowers users to elevate their lives through technology. Focusing on customers who prefer online to connect and service, Honor Support helps them reach out to the service team virtually and get instant support. To ensure product quality consistency, we invest resources in key customised components, models, and manufacturing factories and independently develop and use automated equipment and procedures. This enables us to achieve “smart manufacturing”, and high quality and consistency across our entire product line. In addition, we strive to provide the best-in-class user experience for users all around the world.

What Honor products are in the pipeline?
Encouraged by the unprecedented success of our tablet portfolio in China, we are launching the Honor Pad 8 in September. The Honor Pad 8 is a testament to our continuous efforts to innovate and introduce industry-leading tablets to bolster our intelligent internet of things (IoT) ecosystem to deliver seamless navigation between devices for all our users. The Honor Pad 8 is primarily targetted at consumers looking for an all-round tablet that packs impressive features to support their work, education, and entertainment needs. In H1 2023, our focus will be the Magic series, which will include a foldable device and flagship. 

How does Honor Pad 8 deliver an all-round intelligent experience?
The Honor Pad 8 comes with the latest Honor Magic UI 6.1 based on Android 12, offering a range of enhanced, customised features to provide a smart experience to users. For example, with Honor Share, the tablet enables speedy cross-system file transfers between an Honor tablet, smartphone and a PC supporting Honor PC Manager, keeping users ahead and connected. Meanwhile, with upgraded multi-screen collaboration capabilities, the Honor Pad 8 empowers users to multitask conveniently between the tablet and smartphone. The tablet also supports App Extender, enabling users to use two apps simultaneously using one screen. Users can switch between apps in parallel or horizontal and lock one side of the screen when they need to focus on one task. Furthermore, it offers multi-window viewing, allowing users to multitask using a split-screen, boosting efficiency no matter if users are working, enjoying movies and games or reading. Up to three different apps can run on the same screen simultaneously, giving users an enhanced experience of running multiple tasks independently.

Read: Hands-on review: Honor 70 smartphone