Groupon And YaDig Launch Review Partnership

New alliance will see regional website’s reviews published on global giant’s website.



Groupon, the world’s leading online marketing site, has teamed up with the region’s largest review website, YaDig.

The relationship will see the two working together to bring a better online experience for users in the GCC region.

Groupon, the globally famous site for finding the best online deals, and YaDig which allows visitors to search business listings and reviews in Dubai, are giving users the chance to review a business before they buy an online deal.

YaDig’s user-generated reviews will be posted on Groupon.ae as visitors to the site search for online deals.

Alexander Kappes, CEO, Groupon Middle East, said: “Groupon’s partnership with YaDig is a great step to further improve our value proposition and strengthen our position as the innovators of localized online marketing and group buying.

“With its objective reviews and the innovative website, YaDig, as a locally grown business, is the perfect addition to Groupon’s regional services.”

Saif Al-Zarouni, CEO and founder of YaDig, said: “YaDig’s mission has always been education. We’re here to educate both businesses on what they should fix about themselves and customers as to where they should go spend their Dirhams.

“Now every review has the chance to help hundreds of thousands of people on multiple platforms. Where else can you have a voice like that as a consumer? The opportunity to give advice and feedback to businesses, and the community has never been easier.”

Founded in 2010, YaDig attracts 300,000 hits a month in the UAE across 18 sectors.