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Sterling perfumes

Sterling Perfumes’ Dr Ali Asgar Fakhruddin on turning a family-run firm into a global brand

Sterling Perfumes’ Dr Ali Asgar Fakhruddin on turning a family-run firm into a global brand

Sterling Perfumes’ vision is to be recognised worldwide not solely as a perfume company, but as a lifestyle curator that empowers individuals to express themselves more vibrantly, says the chairman and CEO

14 July, 2025

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