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Saudi Crown Prince launches CEER’s first electric vehicles

R&D hub

PepsiCo opens $10m regional R&D hub in Saudi Arabia

PepsiCo opens $10m regional R&D hub in Saudi Arabia

PepsiCo said the centre would bring several stages of its product development process into one location and serve as a permanent research and development base for the company in the Middle East

21 September, 2026

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