Pepsico

PepsiCo had cut prices on brands such as Lay’s and Doritos in North America to lure back budget-conscious consumers, who are increasingly shifting toward cheaper alternatives and smaller pack sizes

PepsiCo’s CEO of Beverages – MEA discusses the strategic logic behind the Mercedes-AMG F1 partnership and the company’s focus on catering to MENA’s youth-driven market through innovation, localisation and AI integration