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Mattel

Toy tracks to trendsetters: Mattel’s Ruth Henriquez on the Hot Wheels-B-Hype collab

Toy tracks to trendsetters: Mattel’s Ruth Henriquez on the Hot Wheels-B-Hype collab

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, Publishing, and Location-Based Entertainment at Mattel EMEA tell us more about the collab

16 June, 2025

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