Accor

Accor’s global chief development officer – premium, midscale and economy, explains how its concept of “augmented hospitality” stretches far beyond rooms, spanning branded residentials, food and beverage, co-working, and wellness

The project underscores Accor’s partnership with Jabal Omar Development Company

The white-label management agreement aligns the property’s legacy with Accor’s focus on individuality, story-driven guest experiences, and local cultural expression

During his six years at RAKTDA, he helped transform the northern emirate into one of the region’s fastest-growing tourism destinations.