Primark opens at Dubai Mall: Alshaya CEO John Hadden says stock ‘more than enough’
Strong opening queues at Dubai Mall as Alshaya rolls out Primark in the UAE, with supply secured ahead of regional disruption
26 March, 2026
TT
16
Primark has officially opened its first UAE store at Dubai Mall, with queues stretching up to 500 metres as shoppers turned out in force for the launch.
The 7,000-square-metre site is one of Primark’s largest outside Europe, underlining the scale of its entry into the UAE market.
The opening marks the start of the brand’s UAE rollout by Alshaya Group, which is leading Primark’s expansion across the region.
“We’re so thrilled to bring a small bit of good news to Dubai. This morning, we’ve seen customer queues of 200 to 500 metres heading into the store, and we have 600 members of staff on board,” Alshaya Group CEO John Hadden told Gulf Business on Thursday morning by phone.
Hadden also moved to reassure customers over stock levels, despite ongoing disruption in the Strait of Hormuz.
“We have more than enough product because we imported almost all the product we needed for our three store launches before the crisis started. There’s no need for customers to worry at all,” he said.
He added that any potential impact would only emerge if the situation were to extend beyond three months.

The Dubai Mall launch follows Primark’s regional debut in Kuwait in October last year, and signals a broader push into the GCC under Alshaya’s partnership with the retailer.
Two additional UAE stores are set to follow, with locations planned for City Centre Mirdif in April and Mall of the Emirates in May.
Further expansion is already in the pipeline, with Primark confirming plans to open in Qatar and Bahrain by the end of 2026, taking its global footprint to 21 countries.
Founded in Dublin, Primark operates more than 450 stores worldwide and is known for its focus on affordable, trend-led fashion across clothing, accessories and homeware.
Its Middle East expansion comes amid strong demand for value retail in the GCC, supported by high mall footfall and a price-conscious consumer base.





















