Emirate’s new retail campaign: Shop and ‘Win Your Home’ in Dubai, see details
The initiative will run from May 22 to August 30 and allows residents and visitors aged 18 and above to enter weekly prize draws by spending at least Dhs500 at participating outlets across the city
20 May, 2026
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Dubai Festivals and Retail Establishment and Dubai Chambers have launched a citywide retail campaign offering shoppers the chance to win residential properties in Dubai, as the emirate seeks to further boost consumer spending and strengthen its appeal as a global retail and investment hub.
The initiative, called “Win Your Home in Dubai”, will run from May 22 to August 30 and allows residents and visitors aged 18 and above to enter weekly prize draws by spending at least Dhs500 ($136) at participating outlets across the city.
Organisers said the campaign includes more than 1,000 brands and over 3,500 retail outlets, spanning major shopping periods including Eid Al Adha, the 3 Day Super Sale and the annual Dubai Summer Surprises shopping festival.
Under the programme, shoppers who upload eligible receipts through the campaign platform will be entered into draws for 12 residential properties supplied by Binghatti Developers, the campaign’s exclusive real estate partner.
Read: Dubai rolls out Eid Al Adha staycation offers, family events from May 22-31
Apartment giveaways every week
The prizes include 11 studio apartments and one two-bedroom apartment, with one studio apartment to be awarded each week and the larger unit offered as the grand prize in the final draw.
Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), said the initiative was designed to support retail activity while reinforcing Dubai’s positioning as a destination where residents and investors can build long-term roots.
Khalid AlJarwan, EVP of Commercial and Corporate Services at Dubai Chambers, said the campaign reflects efforts to strengthen commercial activity and support the emirate’s retail ecosystem.
Dubai has increasingly tied major retail campaigns to broader economic and tourism objectives as it pushes to attract foreign investment, new residents and higher visitor spending under its long-term growth strategy.
The emirate’s retail sector remains one of the key pillars of its non-oil economy, supported by tourism, large-scale shopping festivals and a growing residential property market.






















