Nour Antabli

A trained food scientist with experience developing nutraceuticals across Europe and the US, she founded Dubai-based Nutrili in 2022 with a simple premise: nutritional supplements should be backed by science, but they should also be enjoyable enough for people to incorporate into their daily routines.

That philosophy has helped the company stand out in a crowded wellness market increasingly driven by consumers seeking products that combine efficacy with convenience.

Antabli personally oversees product development, working with manufacturing partners and laboratories in Europe to formulate supplements ranging from gummy vitamins to marine collagen and probiotics. Rather than competing solely on price or marketing, Nutrili has focused on product quality, clean formulations and distinctive packaging, helping the young company establish a loyal customer base across the Gulf.

Nutrili now distributes products across the UAE and Saudi Arabia while shipping to 15 countries, serving more than 20,000 customers. In 2025, Antabli diversified the business by launching JUST Snacks, a healthy food brand offering high-protein truffles and clean-label spreads. The new venture grew organically from customer demand, after Nutrili’s collagen products inspired consumers to seek healthier snack alternatives. Recent months have marked another phase of expansion.