Noor Naim (Noor Stars)

Naim, better known as Noor Stars, is a digital creator, entrepreneur and media personality who has built one of the largest Arabic-language audiences on YouTube. Her rise illustrates how regional creators are converting digital influence into media platforms and consumer businesses.

Stars developed her following through a mix of entertainment, challenges, beauty and lifestyle content, personal vlogs and conversations about her experiences. That broad format helped her connect with an audience across the Arab digital-media landscape and establish a recognisable personal brand across the region.

As of September 2026, her main YouTube channel had approximately 22.5 million subscribers and more than 3.35 billion lifetime views. The scale places her among the most prominent Arabic-language creators on the platform. Her business interests now extend beyond content creation. Stars is the founder of Nafas, a UAE-made fragrance house that says it blends Arab heritage with contemporary perfumery. The move into fragrance represents a transition from monetising reach primarily through media and partnerships to owning a consumer-facing brand.

With a digital audience built over years and an entrepreneurial portfolio, Noor Stars is increasingly positioned not only as an influencer, but as a creator using audience scale to support broader commercial ambitions.