Seiji Hori

The current regional situation has highlighted the importance of resilience and adaptability across the business landscape. While we have seen some pressure across supply chains and broader market dynamics, our focus has remained on ensuring operational continuity, supporting our teams, and staying close to our consumers. Importantly, we continue to see strong momentum in our digital channels, with online sales showing consistent growth, reflecting a sustained shift in consumer behaviour and engagement with our brand.

Overall, this period has reinforced the strength of our foundations and our ability to respond proactively in a dynamic environment. Looking ahead, success will be driven by agility, clarity of strategy, and the ability to anticipate change. For regional businesses, this means strengthening operational flexibility, investing in digital capabilities, and maintaining a disciplined yet forward-looking approach to growth. Staying attuned to evolving consumer needs will be essential.

Organisations that combine strategic foresight with speed of execution will be best positioned to navigate uncertainty. While the challenges are significant, they are also accelerating meaningful and long-term transformation across industries. We are seeing faster adoption of digital solutions, stronger collaboration across markets, and a renewed focus on purpose-driven business practices.

At ASICS, this reinforces our commitment to initiatives that promote movement, wellbeing, and community engagement.