How Etihad Arena plans to reach more fans worldwide through District by Zomato
The collaboration marks another milestone in Etihad Arena’s growth strategy, helping the venue expand its global reach while driving greater visitor footfall to Yas Island
16 July, 2026
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Etihad Arena, the UAE’s leading indoor entertainment venue, has entered into a strategic partnership with District by Zomato, the going-out platform, in a move designed to enhance how audiences discover and access live experiences in Abu Dhabi.
The collaboration marks another milestone in Etihad Arena’s growth strategy, helping the venue expand its global reach while driving greater visitor footfall to Yas Island. By widening access to its diverse calendar of live entertainment, the partnership also supports Abu Dhabi’s broader tourism and entertainment ambitions.
Enhancing event discovery
District by Zomato enables users to discover experiences across dining, live entertainment, attractions and activities, creating a seamless platform for planning social outings. Through the collaboration, audiences will be able to discover Etihad Arena’s lineup of events more easily, helping connect local and international fans with some of the region’s most anticipated live experiences.
The partnership reflects evolving consumer behaviour in the UAE, where dining, entertainment and cultural experiences increasingly form part of a single social journey. By integrating live event discovery into this ecosystem, Etihad Arena and District aim to simplify the path from planning an outing to attending an event.
District will complement Etihad Arena’s existing ticketing ecosystem by providing an additional discovery channel for its growing user base, broadening awareness of upcoming events while improving accessibility for audiences.
Supporting long-term growth
Marcus Osborne, general manager at Etihad Arena, said, “We’re pleased to welcome this new collaboration with District. As we continue to grow our global audience, partnerships like this play an important role in reaching new audiences and supporting Abu Dhabi’s wider tourism ambitions. Together, we can strengthen our offering and continue delivering world-class experiences to audiences in the UAE and beyond.”
Kunal Khambhati, founder and COO, Events, District by Zomato, added, “We’re thrilled to collaborate with Etihad Arena, one of the region’s most exciting live entertainment destinations. This collaboration marks a significant milestone for District as we continue to redefine the live events experience across the UAE. Etihad Arena has established itself as a premier home for exceptional entertainment, and together, we’re committed to delivering world-class, fan-first experiences.”
As Etihad Arena continues to strengthen its position as a leading live entertainment destination, the partnership with District by Zomato is expected to enhance audience engagement, expand event discovery opportunities and reinforce Abu Dhabi’s reputation as a global hub for world-class entertainment.




















