Sima Ganwani Ved

“The defining change has been the Gulf’s evolution into one of the world’s most sophisticated consumer markets, where scale, ambition and innovation increasingly set global benchmarks for retail.

Consumers across the region have become highly connected, experience-led and globally aware, while continuing to value relevance, culture and human connection. Apparel Group has grown alongside that transformation. From one store to more than 2,600 stores, 85+ international and homegrown brands and a presence across 14 countries, our journey has been shaped by staying close to the customer and continuously raising the standard of what retail can deliver.

For me, AI is about amplifying human potential, making retail faster, smarter and more personal than ever before.

As we look towards the next 30 years, I believe the opportunity is even greater. The Gulf is entering an era where we can lead industries, pioneer new business models and create ideas that scale from this region to the world.”