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Deem Finance partners with Yusr to expand embedded finance in UAE

Yusr currently provides embedded finance solutions, including Buy Now, Pay Later (BNPL) offerings, primarily targeting the automotive sector

Gulf Business
Gulf Business

20 May, 2026

Deem Finance partners with Yusr to expand embedded finance in UAE
Image: Supplied

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Deem Finance and Yusr are partnering to accelerate embedded finance solutions in the UAE. Deem will provide regulatory infrastructure and market expertise, enabling Yusr to scale its BNPL and other fintech offerings responsibly. The collaboration aims to combine Yusr’s technology with Deem's institutional capabilities, fostering innovation and ensuring compliance within the UAE's financial technology landscape.

Deem Finance has signed a strategic partnership agreement with Yusr, a regulated fintech firm expanding into the UAE, as both companies seek to accelerate the rollout of embedded finance solutions in the region.

The collaboration forms part of Deem’s broader strategy to work with fintech innovators to develop scalable, customer-focused and compliant financial products for the UAE market. The company said the partnership reflects its approach as a regulated financial institution focused on enabling innovation while maintaining governance, accountability and customer protection standards.

Yusr currently provides embedded finance solutions, including Buy Now, Pay Later (BNPL) offerings, primarily targeting the automotive sector. The fintech plans to expand into additional sectors across the UAE over time.

Under the partnership, Deem will provide the regulated financial infrastructure, governance framework and market expertise needed to help fintech solutions scale within the UAE’s regulatory environment. The companies said the collaboration combines Yusr’s technology-driven customer experience with Deem’s licensed institutional capabilities to deliver sustainable and well-governed financial products.

Chris Taylor, Chief Executive Officer of Deem, said: “This partnership reflects our belief that innovation and regulation are strongest when they work together. Fintechs bring speed, creativity and new customer experiences, while institutions like Deem bring the governance, infrastructure and regulatory discipline needed to scale responsibly. We are pleased to partner with Yusr as they enter the UAE market and look forward to supporting their growth journey.”

Azamat Seitbekov, Founder and CEO at Yusr, added: “We built Yusr on a simple conviction: financing should work where life works. The UAE represents a natural next step — a market that rewards innovation and shares our belief in the power of accessible, embedded financial solutions. Partnering with Deem gives us the regulatory foundation and market credibility to grow responsibly. Together, we aim to make capital genuinely accessible to the businesses and customers who need it most.”

The partnership comes as the UAE continues to position itself as a regional hub for financial technology and digital innovation, with increased focus on embedded finance, alternative lending models and customer-centric financial services.

Deem said partnerships with fintechs and technology firms are central to its strategy to expand access to finance, improve customer experiences and address underserved market segments traditionally overlooked by larger banks.

The company added that it remains open to supporting fintech innovation across a range of models, including lending, card programmes, embedded finance and next-generation financial services, while operating within a framework of regulatory compliance and responsible growth.

British Airways pushes Middle East flight restart to August 1

The US-Israeli conflict against Iran has pushed a score of carriers to cancel flights to and from the region since the conflict began in late February

Reuters
Reuters

19 May, 2026

British Airways pushes Middle East flight restart to August 1

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British Airways has postponed resuming Middle East flights (Dubai, Doha, Tel Aviv) until 1st August due to ongoing regional instability. This follows flight cancellations since late February. The airline, owned by IAG, will reduce Middle East services upon resumption, permanently dropping Jeddah and decreasing flights to other destinations to one daily. Affected customers are being contacted.

British Airways has delayed resuming flights to Dubai, Doha and Tel Aviv by a month to August 1, the carrier’s website showed on Tuesday.

The US-Israeli conflict against Iran has pushed a score of carriers to cancel flights to and from the region since the conflict began in late February.

“Due to the ongoing situation in the Middle East, we have made further changes to our flying schedule to provide greater clarity for our customers,” a spokesperson for British Airways said in an emailed statement.

The long-haul airline, owned by IAG plans to reduce flights to the Middle East when services resume, while permanently dropping Jeddah as a destination, it had said in April.

The carrier also plans to reduce services to Dubai, Doha, Riyadh and Tel Aviv to one daily flight.

“We’re keeping the situation under constant review and are directly in touch with affected customers to offer them a range of options,” the spokesperson said.

Riyadh Air opens London ticket sales for new Boeing 787-9 Dreamliner flights starting July 1

The airline said the Riyadh-London route will transition fully to its new Boeing 787-9 fleet from July 1, replacing interim operations that had been conducted using a technical spare aircraft named ‘Jamila’

Neesha Salian
Neesha Salian

19 May, 2026

Riyadh Air opens London ticket sales for new Boeing 787-9 Dreamliner flights starting July 1
Image: Riyadh Air

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Riyadh Air has commenced ticket sales for its daily Riyadh-London Heathrow service, launching on 1st July with the new Boeing 787-9 Dreamliner. This key international route, part of Saudi Arabia's Vision 2030 programme, boasts a four-class cabin and enhanced in-flight entertainment. The Sfeer loyalty programme offers perks like complimentary Wi-Fi. Further destination announcements are expected.

Riyadh Air said on Tuesday it has opened public ticket sales for flights between Riyadh and London Heathrow ahead of the introduction of its new Boeing 787-9 Dreamliner aircraft on the route from July 1.

The Saudi carrier said tickets are now available through its website, mobile application and travel partners for the daily service between Riyadh’s King Khalid International Airport and London Heathrow Terminal 4.

The airline said the Riyadh-London route will transition fully to its new Boeing 787-9 fleet from July 1, replacing interim operations that had been conducted using a technical spare aircraft named “Jamila” since October 2025 as part of its operational readiness programme.

A key milestone for the Saudi national carrier

CEO Tony Douglas said the launch marked a milestone for the airline as it introduced its new aircraft and onboard product on what it described as a key international route linking Saudi Arabia and the UK.

Riyadh Air said the service forms part of its broader expansion strategy under Saudi Arabia’s Vision 2030 programme, which aims to boost tourism, trade and connectivity.

The carrier will operate daily flights departing Riyadh at 02.35 am local time and arriving in London at 07.30 am. Return flights will depart London at 09.35 am and arrive in Riyadh at 18.05 pm local time.

The airline said additional destinations across its network would be announced in the coming months.

Four-class cabin configuration on the new aircraft

Riyadh Air’s Boeing 787-9 aircraft will feature a four-class cabin configuration comprising Business Elite, Business, Premium Economy and Economy classes.

The company said all seats would include Bluetooth audio connectivity and USB charging ports, while its in-flight entertainment system would offer content from partners including Disney+, HBO Max and Shahid.

The carrier is also promoting its loyalty programme, Sfeer, which offers benefits including complimentary onboard Wi-Fi and reward accrual from a passenger’s first flight.

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Saudi Arabia has been investing heavily in aviation and tourism infrastructure as part of efforts to diversify its economy away from oil, with Riyadh Air expected to play a central role in turning Riyadh into a major global aviation hub under Vision 2030.

Microsoft’s biggest India data center on track to go live in mid-2026, executive says

Like rivals Alphabet and Amazon, Microsoft sees India as a potentially profitable market for AI thanks to its more than 1 billion internet users and deep tech talent

Reuters
Reuters

19 May, 2026

Microsoft’s biggest India data center on track to go live in mid-2026, executive says

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Microsoft's largest Indian data centre is slated to open by mid-2026 amid significant investment in the burgeoning AI market. Driven by "massive demand" for Azure and Copilot, Microsoft aims to solidify its position in India, seeing it as a key market alongside rivals.

Microsoft’s biggest data center in India is on track to open by mid-2026, its country head said on Tuesday, as the tech giant spends heavily to bolster its position in one of the world’s largest markets for artificial intelligence services.

There’s “massive demand” for Azure cloud services and the $30-a-month Copilot 365 AI assistant in the country, Puneet Chandok, president, Microsoft India and South Asia, told Reuters.

Like rivals Alphabet and Amazon, Microsoft sees India as a potentially profitable market for AI thanks to its more than 1 billion internet users and deep tech talent.

Read more-Dubai’s du announces Dhs2bn hyperscale data centre deal with Microsoft

Tapping that market is crucial as it looks to prove to investors that its massive bet on AI will pay off.

The company announced late last year that it would invest $17.5bn in India, its biggest outlay in Asia, on top of the $3bn pledged at the start of 2025. That includes a new data center in the southern tech hub of Hyderabad, where Microsoft already has a significant presence.

“We are the ones who are bringing this to life quickly, the fastest out of the gates,” Chandok said of the company’s data center build-out, adding that the Hyderabad facility would be its biggest in India without disclosing exact capacity.

The increasing capacity would be used to serve its growing customer base for Copilot in India, including IT giants such as Infosys, Cognizant and Tata Consultancy Services – all of which have about 50,000 licenses each.

Chandok also said that several of the AI features Microsoft is rolling out are being developed in India, where the company employs more than 22,000 people across cities.

Hiring staff to develop the features is getting tougher as demand exceeds supply, causing a “war for talent,” Chandok said.

“The challenges in India are the same as everywhere else in the world.”

UAE and India ramp up $200bn trade drive as business ties deepen

Senior UAE and Indian ministers, diplomats and business leaders gathered in Dubai this week as both nations intensified efforts to expand bilateral trade to $200bn under the CEPA framework

Gareth van Zyl
Gareth van Zyl

19 May, 2026

UAE and India ramp up $200bn trade drive as business ties deepen

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A UAE-India Business Council event in Dubai reaffirmed commitment to boosting bilateral trade to $200bn under CEPA. Ministers and business leaders discussed enhanced cooperation across sectors, driven by Prime Minister Modi's recent visit. The council announced strategic research initiatives and a leadership transition, aiming to foster innovation, investment, and long-term partnerships between the nations, including joint ventures in Africa.

Senior UAE and Indian ministers, diplomats and business leaders gathered in Dubai on Monday evening as both nations reaffirmed efforts to expand bilateral trade to $200bn under the Comprehensive Economic Partnership Agreement (CEPA) framework.

The high-level gathering, organised by the UAE India Business Council – UAE Chapter (UIBC-UC), brought together key stakeholders from government, trade, investment and industry under the theme “Strength in Resilience”, reflecting the growing strategic depth of the UAE-India economic partnership.

Held against the backdrop of Indian Prime Minister Narendra Modi’s visit to the UAE last week, discussions centred on accelerating trade, investment and cross-border collaboration as both countries deepen cooperation across sectors ranging from infrastructure and logistics to tourism, retail and education.

The event was attended by His Excellency Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, as chief guest, alongside His Excellency Dr. Deepak Mittal, Ambassador of India to the UAE, and His Excellency Satish Kumar Sivan, Consul General of India to Dubai and the Northern Emirates.

In his remarks, Satish Kumar Sivan highlighted the “unprecedented momentum” generated through CEPA and stressed the importance of sustained public-private collaboration in unlocking the next phase of bilateral growth.

Meanwhile, Deepak Mittal underscored the strategic alignment between the UAE and India across economic priorities, global connectivity and future-focused industries, while also positioning Africa as a major frontier for joint investment activity between the two countries.

A keynote fireside chat featuring Al Zeyoudi, moderated by Business Today editor Siddharth Zarabi, explored the UAE’s emergence as a major global trade and investment gateway amid shifting international economic dynamics. During the discussion, Al Zeyoudi highlighted the role the council is expected to play in helping achieve the revised CEPA bilateral trade target of $200bn.

The evening also marked a leadership transition within the council, with Nilesh Ved assuming the role of chair and Adeeb Ahamed becoming co-chair. The pair succeed outgoing chair Faizal Kottikollon and outgoing co-chair Rizwan Soomar.

Reflecting on the transition, Kottikollon said: “The UAE-India partnership stands today as one of the world’s most dynamic bilateral relationships. It has been a privilege to contribute to strengthening this platform for dialogue, collaboration, and shared growth.”

Ved said the council would continue supporting investment and innovation partnerships between the two countries.

“As the UAE and India deepen their strategic and economic ties, UIBC-UC will continue to serve as a bridge for innovation, investment, and next-generation partnerships that create long-term value for both nations,” he said.

The council also unveiled a series of strategic research initiatives aimed at strengthening dialogue and investment collaboration between the UAE and India. These included reports on tourism, consumer and retail trends, education-led development and joint UAE-India investment opportunities across Africa’s infrastructure, logistics, digital and sustainability sectors.

In addition, the organisation announced plans to launch a Business Continuity and Investment Thesis paper examining the UAE’s resilience, long-term investment attractiveness and competitiveness amid shifting global economic conditions.

Audemars Piguet x Swatch frenzy hits UAE as prices soar to Dhs25,000

The highly anticipated Audemars Piguet x Swatch “Royal Pop” collection is now available online in the UAE after launch cancellations in Dubai

Gareth van Zyl
Gareth van Zyl

19 May, 2026

Audemars Piguet x Swatch frenzy hits UAE as prices soar to Dhs25,000

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The Audemars Piguet x Swatch "Royal Pop" collection, a collaboration of retro-inspired pocket watches, launched online in the UAE after cancelled in-person events due to safety concerns. Despite a retail price of Dhs1,100-1,850, high demand has fuelled resale prices up to Dhs25,000. This mirrors previous Swatch collaborations, highlighting the power of hype culture in the luxury market.

The highly anticipated Audemars Piguet x Swatch “Royal Pop” collection is now officially available to purchase online in the UAE, days after launch events at Dubai Mall and Mall of the Emirates were abruptly cancelled due to safety concerns.

The colourful collaboration between Audemars Piguet and Swatch has quickly become one of the year’s most talked-about luxury releases, sparking long queues, resale speculation and social media frenzy across multiple global cities.

In the UAE, the watches are currently available via local e-commerce platforms, including Noon Minutes, allowing buyers to receive the product within minutes. However, demand has pushed prices sharply higher in the resale market.

While the official retail price of the collection is estimated to range between roughly Dhs1,100 and Dhs1,850 ($300 to $500), some UAE-based resellers are already listing the watches online for between Dhs19,999 and Dhs25,000, according to reports. On Noon Minutes, the watches are selling for Dhs12,500.

The launch of the eight rainbow-themed pocket watches was originally scheduled for May 16 at Swatch stores in Dubai Mall and Mall of the Emirates. However, the release was cancelled shortly before the launch, frustrating thousands of fans who had queued overnight in some cases.

“In view of public safety considerations, we have decided not to proceed with the sale of the product at Dubai Mall and Mall of the Emirates, and the event has been cancelled,” a social media notice from the brand stated.

Dubai was not alone in experiencing disruptions. Similar launch cancellations and crowd-control issues were also reported in cities including Mumbai, Delhi and several locations across the UK, highlighting the scale of global demand for the release.

The “Royal Pop” collection merges the iconic Royal Oak aesthetic from Audemars Piguet with Swatch’s modular POP watch concept from the 1980s, resulting in a collection of retro-inspired pocket watches available in eight colourways.

Each model features Swatch’s Swiss-made hand-wound SISTEM51 movement and comes in either Lépine or Savonnette styles. Buyers can also customise the watches with interchangeable lanyards sold separately for Dhs190 each.

Among the colour options currently circulating online are Green Eight, Blaue Acht, Otto Rosso, Oranji Hachi and Ocho Negro.

The surge in resale prices reflects the growing influence of hype culture within luxury and streetwear markets, where scarcity, celebrity endorsements and viral social media attention can rapidly elevate relatively accessible products into high-demand collector’s items.

The phenomenon mirrors the success of previous Swatch collaborations, particularly the Omega x Swatch MoonSwatch launch, which also triggered global queues and inflated secondary market pricing. However, analysts and collectors suggest the Audemars Piguet partnership has generated even stronger interest due to the cult-like status of the Royal Oak within watch collecting circles.

For now, the AP x Swatch “Royal Pop” occupies a unique position in the luxury market: officially an accessible timepiece, but unofficially a high-priced status symbol commanding premiums more commonly associated with traditional high-end Swiss watches.

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