VinFast bets on Dubai to anchor its premium EV ambitions in the region
VinFast ME CEO Prashanth Rao outlines the Vietnamese EV maker’s push into the UAE and wider GCC, positioning Dubai as a benchmark market for its premium EV and ecosystem strategy
13 July, 2026
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VinFast is positioning Dubai as a key market in its global EV expansion strategy, as the Vietnamese automaker seeks to build a premium, accessible electric mobility ecosystem in the UAE.
In this interview with Gulf Business, VinFast ME CEO Prashanth Rao discusses its ambitions for the Gulf, the role of technology and after-sales support, and how it aims to compete in a fast-growing EV market shaped by evolving consumer expectations.

VinFast is expanding into one of the world’s most forward-thinking EV markets at a pivotal moment. What does Dubai represent for VinFast’s global ambitions?
Dubai is a benchmark market for future mobility. Customers here expect world-class technology, premium service, and uncompromising quality. Earning their trust demonstrates VinFast’s ability to compete globally.
We are not entering the Gulf as a value alternative, but as a premium-accessible EV brand backed by Vingroup’s scale and Vietnamese innovation. Our vision extends beyond vehicle sales to building a complete EV ecosystem, including charging solutions, fleet partnerships, after-sales excellence, and supply-chain capabilities. Together with Al Tayer Motors and our Jebel Ali parts distribution centre, we are laying the foundation for long-term growth across the UAE and GCC.
What innovations resonate most with Dubai and GCC consumers?
GCC customers look for three key attributes: range confidence, spaciousness, and premium design. VinFast vehicles are built around these priorities, combining bold styling with advanced technology. Beyond hardware, we are investing heavily in battery technology and software-defined vehicles. Features such as connected services, advanced driver assistance systems, and over-the-air updates allow our vehicles to continuously improve over time. Vingroup’s scale lets us move quickly on R&D while maintaining manufacturing discipline.
Combined with one of the industry’s most comprehensive ownership packages, including a 10-year vehicle warranty, 10-year unlimited-kilometre battery warranty, and complimentary servicing, we deliver both innovation and peace of mind.
Tell us about the VinFast ownership experience in Dubai.
We aim to make EV ownership seamless and convenient. Our partnership with PlusX Electric enables “At Your Door” charging, allowing customers to schedule and monitor charging sessions through an app. This is complemented by a 10-year vehicle warranty, 10-year unlimited-kilometre battery warranty, complimentary servicing, roadside assistance, and technical support. Through Al Tayer Motors’ nationwide network and our Jebel Ali parts hub, customers can expect reliable sales and after-sales support across the UAE.
The Middle East is undergoing a massive EV transformation. What opportunities do you see for VinFast?
The Gulf’s EV transition is accelerating rapidly, driven by government initiatives, infrastructure investment, and growing consumer awareness. Compared to a petrol vehicle of its segment, VF8’s running costs (fuel and maintenance) are 60-70 per cent lower. As fuel costs fluctuate, the lower operating and maintenance costs associated with EV ownership become even more compelling for customers.
We see strong opportunities among fleet operators, leasing companies, and premium SUV buyers seeking advanced technology and lower operating costs. VinFast combines competitive pricing, comprehensive ownership benefits, strong vehicle availability, and a resilient supply chain, making us well-positioned to support the region’s evolving mobility needs.
What are you most excited about for VinFast in Dubai and the broader Gulf region?
We’re excited about expanding our product lineup, strengthening charging partnerships, and growing our footprint across the UAE and GCC. Alongside Al Tayer Motors in the UAE and Bahwan Automobiles in Oman, we are investing in supply-chain readiness, training, and EV skills development to ensure that service quality grows alongside demand. Globally, we continue to invest in manufacturing, localisation, software, and future mobility technologies to support long-term growth.

Walk us through VinFast’s software roadmap and connected car capabilities.
Our philosophy is simple: a vehicle should improve over time. Through over-the-air updates, connected diagnostics, and the VinFast Companion app, customers can manage charging, maintenance, and vehicle health from a single digital ecosystem. As our software capabilities evolve, customers will continue to benefit from enhanced convenience, safety, and new features throughout the ownership journey.
What’s your message to younger, tech-savvy UAE consumers making their first EV purchase?
Choose an EV that delivers both technology and long-term value. At VinFast, sustainability comes without compromise. We combine connected services, innovative charging solutions, comprehensive warranties, repute of established dealer partner, extensive after-sales support, and lower ownership costs to make the transition to electric mobility easier and more rewarding.
VinFast was built to challenge convention, and we believe that spirit resonates strongly with the next generation of UAE consumers.



















